September 11, 2025
UPDATE
Prepare to find and store the following technology of iPhone, Apple Watch, and AirPods
Prospects can pre-order the most recent iPhone fashions and all-new equipment starting Friday, and save as much as $1,100 with service provides
This week, the wait is over. Apple followers can pre-order and improve to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Professional, and iPhone 17 Professional Max beginning Friday, September 12, at 5 a.m. PDT on apple.com and within the Apple Retailer app.
All 4 fashions function the Middle Stage entrance digicam for next-level selfies, 48MP Fusion digicam techniques, the latest-generation chips for unbelievable efficiency, and improbable all-day battery life. The attractive new designs are much more sturdy and provide 3x higher scratch resistance due to the Ceramic Defend 2 entrance cowl. Powered by iOS 26 — Apple’s newest software program launch that includes a good looking new design with Liquid Glass and enhanced Apple Intelligence options — the most recent iPhone fashions provide a extra customized, highly effective, and clever expertise.
On-line and at Apple Retailer places, Apple Specialists may help prospects uncover and store the right iPhone mannequin, and get assist selecting from quite a lot of financing choices and service offers for a seamless improve expertise. Apple additionally provides prospects handy dwelling supply choices or pickup at their native Apple Retailer.
Apple Watch Collection 11, Apple Watch Extremely 3, Apple Watch SE 3, and AirPods Professional 3 can be found to pre-order in the present day on apple.com and within the Apple Retailer app. Together with the most recent iPhone fashions, these new merchandise will probably be available in shops worldwide starting Friday, September 19.
Methods to Save at Apple
Upgrading to a brand new iPhone has by no means been simpler or smarter. Prospects can get extra out of their buy after they benefit from the Apple Commerce In program, financing choices, and unbelievable service offers. Plus, iPhone holds its worth higher than every other smartphone, making it much more useful when prospects commerce of their present or outdated gadget.
- Apple Commerce In: Apple provides nice methods to save lots of and improve to the most recent iPhone fashions. With Apple Commerce In, prospects can get $200 to $700 in credit after they commerce in iPhone 13 or newer.
- Service offers immediately with Apple: Apple companions with the entire main carriers to supply unbelievable offers. This fall, prospects can stand up to $1,100 in credit score with choose carriers after they commerce in an iPhone 13 or newer in any situation to place towards the most recent technology of iPhone, or as much as $830 in credit score with no trade-in required. Prospects can discover all service provides and activate their new telephone with AT&T, Increase Cell, T-Cell, and Verizon — all immediately at Apple.
- Perks of Apple Card: When prospects pay with Apple Card, they’ll get 3 % Day by day Money again on their buy, all up entrance. And after they select Apple Card Month-to-month Installments at checkout, they’ll pay month-to-month with 0 % APR.1
Meet the All-New Lineups
iPhone 17 is filled with options customers will take pleasure in every single day, together with a much bigger and brighter show with ProMotion as much as 120Hz, all-day battery life with quicker charging, a improbable 48MP Twin Fusion digicam system, and the Middle Stage entrance digicam. The all-new iPhone Air options an extremely skinny and lightweight design that’s extra sturdy than any earlier mannequin, with professional efficiency, superior digicam techniques on the back and front, and improbable all-day battery life. With an all-new unibody design optimized for efficiency and powered by A19 Professional, iPhone 17 Professional and iPhone 17 Professional Max are essentially the most highly effective Professional fashions ever made, delivering the all time efficiency, digicam techniques, and battery life in an iPhone.
Apple Watch options an all-new lineup, bringing highly effective new options to the world’s hottest watch. Apple Watch Collection 11 is the final word well being and health companion, that includes new insights together with hypertension notifications and sleep rating, plus as much as 24 hours of battery life to final all through the day and evening.2 Apple Watch SE 3 brings a large replace in efficiency and options — corresponding to wrist temperature sensing, an At all times-On show, and extra — at an unbelievable worth. Apple Watch Extremely 3 brings satellite tv for pc communications like built-in Emergency SOS by way of satellite tv for pc, Messages by way of satellite tv for pc, and placement sharing by way of satellite tv for pc. The last word sports activities and journey watch, Apple Watch Extremely 3 provides as much as 42 hours of battery life and the biggest show ever in an Apple Watch.
AirPods Professional 3 ship unbelievable sound high quality and the world’s greatest in-ear Lively Noise Cancellation (ANC) — eradicating as much as 4x extra noise than the unique AirPods Professional. Dwell Translation additionally involves AirPods, making face-to-face conversations simpler by serving to customers join even when they don’t converse the identical language. The up to date design helps AirPods Professional 3 match even higher and gives better in-ear stability throughout actions like working, HIIT, yoga, and extra. For the primary time, customers can make the most of AirPods Professional 3 to measure coronary heart fee throughout exercises and monitor over 50 exercise sorts with the brand new expertise within the Health app on iPhone.
Get Able to Improve with Apple
From now till 9 p.m. PDT this night, prospects can get a soar on pre-ordering the latest-generation iPhone by selecting their desired mannequin, equipment, service, cost methodology — which incorporates pre-approval for financing — and trade-in choice if eligible. As soon as their purchasing bag is saved, prospects will solely be one click on away when pre-order opens tomorrow morning.
By purchasing immediately with Apple, prospects can take pleasure in customized help from Apple Specialists, uncover new trade-in provides and service offers, and be taught all of the methods to get extra out of their units with free Right this moment at Apple periods. Apple is providing a brand new and up to date vary of periods, together with “Suggestions: What’s New on iOS 26” and “Say Hey to iPhone 17,” providing extra methods to be taught and get essentially the most out of the most recent Apple merchandise.
Lovely New Equipment
Apple is introducing lovely new equipment to enrich every new iPhone mannequin. The slim and light-weight iPhone Air Bumper completely frames iPhone Air for added edge safety, the iPhone Air Case with MagSafe has an ultra-thin translucent design, and an all-new iPhone Air MagSafe Battery seamlessly attaches to the again of the gadget, shortly charging iPhone Air when the battery is low, or maximizing battery life when linked all through the day. Along with the Clear Case with MagSafe, a Silicone Case with MagSafe will probably be accessible for iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max in beautiful new colours. A brand new TechWoven Case is ideal for patrons searching for iPhone 17 Professional and iPhone 17 Professional Max, that includes a brand new technical-woven material with a protecting coating that gives resistance to scratches and stains. When paired with choose Apple circumstances, customers can put on the most recent iPhone fashions fingers free with an all-new Crossbody Strap.3
This fall, the Apple Watch band lineup contains a new palette of colours, and a brand new assortment of bands for Apple Watch Extremely 3 features a Path Loop design with reflective yarn alongside the sides. As well as, the Nike Sport Band and Nike Sport Loop function a brand new set of colours.
The Apple Watch Hermès assortment consists of the brand new Faubourg Social gathering knit band, a brand new elegant slender Grand H metallic hyperlink band, two new colours for the En Mer band, and a brand new Scub’H Diving band.
- Extra data — together with particulars on eligibility, exclusions, and Apple Card phrases — is offered at apple.com/apple-card/monthly-installments.
- Hypertension notifications are presently beneath FDA assessment and anticipated to be cleared this month, with availability on Apple Watch Collection 9 and later, and Apple Watch Extremely 2 and later. The function is just not meant to be used by individuals beneath 22 years outdated, those that have been beforehand recognized with hypertension, or throughout being pregnant.
- The Crossbody Strap is appropriate with the the iPhone 17 Silicone Case with MagSafe, iPhone 17 Professional Silicone Case with MagSafe, iPhone 17 Professional Max Silicone Case with MagSafe, iPhone Air Case with MagSafe, and iPhone Air Bumper.
Press Contacts
Pia Fontes
Apple
Neema Mungai
Apple
Apple Media Helpline