June 19, 2024
PRESS RELEASE
Apple The Alternate TRX to welcome its first clients this Saturday, June 22, in Kuala Lumpur
Apple’s first retail location in Malaysia will supply its full lineup of services, unparalleled assist from over 160 staff members, and classes with native creatives
KUALA LUMPUR, MALAYSIA Apple at the moment previewed Apple The Alternate TRX, the primary Apple Retailer in Malaysia. Situated within the coronary heart of Kuala Lumpur’s new Tun Razak Alternate (TRX) central enterprise district, the brand new retailer will ship the magic of Apple within the nation like by no means earlier than. Clients can uncover and purchase Apple’s modern lineup of services, obtain distinctive service from educated staff members, and discover ways to get probably the most out of their units by means of free Right this moment at Apple classes.
“We reside for moments after we can shock and delight our clients, and we’re excited to do this in Malaysia with the opening of our first retailer within the nation, Apple The Alternate TRX,” stated Deirdre O’Brien, Apple’s senior vp of Retail. “With the ability to assist and immediately join with a brand new neighborhood is at all times a particular expertise for our retail groups, and we will’t wait to welcome clients to this lovely house designed for discovery, creativity, and searching for the world’s most modern merchandise.”
At Apple The Alternate TRX, greater than 160 staff members are prepared to assist clients store for his or her favourite Apple merchandise — from the iPhone 15 lineup to the MacBook Air with M3 and the most recent iPad fashions, together with the redesigned iPad Air and extremely skinny iPad Professional with M4.
Apple The Alternate TRX will likely be an inspiring hub for training, providing clients free in-store classes by means of Right this moment at Apple. Led by Apple Creatives, the occasions will empower attendees to faucet into their creativity and discover ways to get probably the most out of their units, with subjects starting from fundamentals and how-to classes, to iPhone photograph and video excursions that make the most of the attractive retailer location.
To rejoice the opening, a particular Right this moment at Apple collection, “Jom Uncover,” will run from Saturday, June 22, by means of Saturday, July 6. Bringing collectively a few of Malaysia’s most celebrated creators, the classes will supply a glimpse into the artistic course of whereas showcasing Apple’s full vary of services.
Classes within the “Jom Uncover” collection embrace:
- Efficiency: De Fam
- Workshop: Seize Portraits on iPhone with Jason smashpop
- Highlight: Video Magic on Mac with Adam Lobo
- Workshop: Flip Concepts Into Motion on iPad with Iman Azman
- Highlight: Stay Properly with Nana Mohd and Apple Watch
Apple The Alternate TRX connects the mall’s central atrium to a lush rooftop park that wraps across the retailer’s higher stage. Emitting a heat glow at night time, the three-dimensional layered roof consists of horizontal glass panels and shading blades to cut back the solar’s rays. A central glazed oculus brings daylight into the inside and features a dynamic artificial-lighting function.
Inside the shop, a sculptural quartz and glass staircase connects the three ranges the place clients can discover, be taught, and store. The Discussion board, dwelling to Right this moment at Apple programming, is positioned on a floating deck that joins up with the mall, whereas the higher stage immediately connects with the sting of the park, bringing daylight and greenery into the shop by means of a steady glass façade.
Like all Apple amenities, the Apple The Alternate TRX runs on 100% renewable power and is carbon impartial. The shop is designed with a refined palette of high-quality supplies, together with pure stone partitions, polished stainless-steel columns, gentle terrazzo flooring, and a timber ceiling.
Guests are invited to discover the encircling show tables and avenues, and store the brand new iPad Air with M2, the iPhone 15 lineup, and the most recent Apple Watch lineup — Apple’s first-ever carbon impartial merchandise. Apple Specialists are excited to attach with the local people by means of personalised setup and assist, switching to iOS, and Apple Commerce In, the place clients can get credit score towards a brand new machine by buying and selling of their present one.
Simply in time for again to high school, college students and households can save on a Mac or iPad with Apple Training Pricing accessible completely by means of Apple Retail. In-store or on-line, eligible clients may make the most of the college scholar supply operating by means of September 30, and obtain AirPods once they purchase an eligible Mac, or an Apple Pencil once they purchase an eligible iPad.
Apple The Alternate TRX additionally gives a devoted Apple Pickup counter, making it even simpler for purchasers to put an order on-line and choose up merchandise when it’s most handy for them. And for hands-on technical and {hardware} assist, clients could make a reservation on the Genius Bar and get assist from an knowledgeable.
Apple The Alternate TRX opens Saturday, June 22, at 10 a.m. MYT. Clients are invited to take a look at curated content material celebrating the essence of creativity in Malaysia throughout Apple TV+, Apple Music, and the App Retailer, and join upcoming Right this moment at Apple classes.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating the perfect merchandise on earth and to leaving the world higher than we discovered it.
Press Contacts
Brian Bumbery
Apple
Pia Fontes
Apple
Neema Mungai
Apple
Apple Media Helpline