New information from Client Intelligence Analysis Companions (CIRP) suggests Apple’s iPhone 16e is off to a powerful begin, capturing 7% of U.S. iPhone gross sales in its first partial quarter of availability. The brand new mid-range providing outperformed the iPhone SE’s share from the identical quarter final yr.
Your complete iPhone 16 lineup, now consisting of 5 fashions with the addition of the 16e, accounted for 74% of complete U.S. iPhone gross sales within the March 2025 quarter. It is a marked enhance from the 68% share held by the 4 iPhone 15 fashions throughout the identical interval in 2024.
Whereas the 16e drove a lot of this development, CIRP’s information reveals some shocking shifts throughout the lineup. The usual iPhone 16 noticed an honest increase, climbing to twenty% of gross sales in comparison with simply 14% for the iPhone 15 within the earlier yr’s quarter.
In the meantime, Apple’s high-end fashions had an sudden decline. The iPhone 16 Professional and Professional Max collectively accounted for 38% of iPhone gross sales, down from 45% for the iPhone 15 Professional fashions a yr earlier. The iPhone 16 Professional particularly dropped from 22% to 17% market share.
The numbers counsel Apple’s strengthening of its mid-range choices could also be working total, with extra patrons selecting the usual iPhone 16 over the pricier Professional fashions. On the identical time, the 16e seems to be wooing prospects who beforehand might need opted for older fashions.
Legacy iPhones – outlined as fashions greater than a yr previous – fell to 26% of U.S. gross sales, down from 32% the yr earlier than. The decline coincides with Apple’s streamlining of its iPhone lineup, which included discontinuing the iPhone SE and the iPhone 14 and 14 Plus in the course of the quarter.
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