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Thursday, January 9, 2025

SMB Digital Transformation: Enabling Success by Fostering a Tradition of Innovation and Agility


The Empowering Companion Success weblog collection highlights channel companions and people positively impacting the communities they serve.

At Cisco, we try to accomplice with folks and organizations that assist us deliver our function of powering an inclusive future for all to life. That’s why we’re excited to leverage the expertise and experience of Rasheeda Frazier, founder and CEO of Empowering Greatness Inc., and share insights from the work the group is doing to assist small and medium-sized companies (SMBs) with their digital transformations.

Paying it ahead

Empowering Greatness Inc. is a consultancy agency devoted to serving to SMBs, nonprofits, and different organizations navigate and overcome complicated operational challenges. Rasheeda based the group to fill a niche she acknowledged as she labored with these selecting entrepreneurship as their path to success. “Lots of the folks I encountered had glorious concepts for companies. Nonetheless, they didn’t essentially perceive the basics of constructing and sustaining a enterprise. By means of my training, expertise, and relationships, I’ve developed an experience on this space,” Rasheeda says. “I imagine that when you’ve gotten information that lets you stay a sustainable life, it is best to assist others do the identical. And that’s what Empowering Greatness is all about.” Rasheeda is grateful to work with the Cisco accomplice ecosystem as a result of, she says, “I’m a part of a group that I can be taught from and that permits me to assist extra folks.”

Rasheeda’s ardour for supporting SMBs stems from her perception that these companies are the spine of the financial system. “It’s the mom-and-pop nook retailer and the native pizza man who assist our neighborhoods thrive.” She says, “Ceaselessly, these identical group members want assist relating to integrating expertise—or endeavor a digital transformation—to assist their enterprise develop.”

In line with analysis, greater than 60% of SMBs are actively investing in digital transformation. But lower than 30% of those companies say their transformations are profitable. To assist outline a route to success, Rasheeda shared some methods she makes use of to assist her purchasers. Click on on every of the video segments beneath to be taught extra.

Digital transformation outlined

Rasheeda explains that digital transformation refers back to the integration of digital applied sciences in all areas of a enterprise. It’s additionally about rethinking working fashions and experimenting with new strategic approaches. “Today, companies of each dimension are embracing AI, adopting cloud companies to reinforce accessibility and adaptability, and leveraging knowledge analytics to enhance their strategic decision-making,” says Rasheeda. “These are all examples of digital transformation, and they’re basically altering how companies function and ship worth to their clients.” Rasheeda notes that digital transformation is important for SMBs because it “ranges the enjoying discipline for SMBs and permits them to compete.” She additionally shares that innovation and agility are key pathways to a profitable transformation.

Creating an progressive and agile tradition

Digital transformations are most profitable and sustainable in an progressive, agile setting. Rasheeda shared worthwhile insights on learn how to create such an setting. Take a look at the video segments for extra detailed details about these highlights.

High actions that would allow an progressive, agile tradition and a profitable transformation

  • Visionary leaders perceive that transformation begins on the high. Leaders ought to acknowledge the necessity and good thing about transformation and set a transparent and compelling course for the group.
  • Talk the imaginative and prescient within the context of the enterprise in order that staff perceive its significance and the way their work contributes to success.
  • Empower your groups to make choices and pursue inventive options. Entrance-line staff who ship services to clients know what’s working and what’s not.
  • Foster collaboration by leveraging your community each inside your group and throughout industries. The extra thoughts energy you’ll be able to put towards an answer, the higher.
  • Leverage expertise to streamline processes and liberate time for inventive considering and strategic planning.
  • Consider constantly by assessing your processes and methods to find out what changes have to be made to make sure sustained success.

High actions that would hinder an progressive, agile tradition and inhibit a profitable transformation

  • Micromanaging stifles creativity.
  • Penalizing failure is counterproductive, failure is a key a part of the iteration course of. As a substitute, depart room to attempt new issues and be taught from the expertise.
  • Ignoring suggestions hinders progress. As a substitute, pay attention for enhancements that could possibly be made.
  • Staying inflexible limits development. As a substitute, be adaptable.
  • Delaying innovation stalls potential. Don’t maintain your concepts captive. As a substitute, share them. You by no means know the way an concept could be improved when others contribute their enter.

Proceed the training journey

Rasheeda highlighted some compelling insights primarily based on her experiences. We additionally know there are different views to be shared. Within the spirit of fostering collaboration, we encourage SMBs to hitch Cisco’s SMB Empowerment Community, the place you’ll be able to join with different organizations, examine upcoming SMB-focused occasions, and uncover Cisco’s out there sources.

 

Be taught extra about Rasheeda and her choices, join together with her on LinkedIn

 


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