Edgar Cervantes / Android Authority
TL;DR
- Spotify’s been having some bother this yr holding adverts away from Premium subscribers.
- Whereas these incidents weren’t intentional, a persistent rumor claims that Spotify is bringing adverts to Premium.
- The corporate is publicly denying that declare, insisting that “Premium music listening is and can stay ad-free.”
Life was so easy: We may take pleasure in content material without spending a dime (like listening to music on the radio) and have to take a seat by means of some promoting, or we may select to pay for our content material (like shopping for an album) and get to take pleasure in it ad-free. That dichotomy didn’t take lengthy to start out crumbling, although, and lately we tolerate adverts in paid companies starting from cable TV to the most affordable Netflix plan. These days, we’ve been paying quite a lot of consideration to Spotify Premium, as a result of that is one paid service that’s resisted advert creep, rightfully incomes its “premium” identify.
At the very least, that’s the way in which it’s purported to work, however on a pair separate situations over the previous few months, Spotify Premium customers had been listening to adverts that they weren’t meant to. The corporate insisted this was all in error, and managed to revive ad-free playback, however apparently it hasn’t been in a position to totally shake the specter of those incidents.
In a submit on X this afternoon, Spotify makes an attempt to deal with some persistent rumors about adverts coming to Premium:
There’s a rumor circulating that Spotify is placing adverts into premium music listening. This rumor is fake. Premium music listening is and can stay ad-free.
It’s unclear if there have been any latest occurrences of that earlier advert bug that is perhaps fueling such hypothesis, however we do see Spotify’s account responding to messages from customers asking about this rumor over the course of the previous few days.
We’ve definitely seen different “premium” companies drift into extra advert content material through the years (I’m you, Prime Video), so it’s not loopy to marvel why this worry is perhaps so troublesome for Spotify to dismiss as soon as and for all, however its statements about remaining ad-free sooner or later certain really feel about as reassuring as we may hope for.