Snapchat is overhauling how influencers earn cash on the platform

Snapchat is tweaking how folks earn cash on the platform by introducing a brand new, unified monetization program. The brand new program will cowl content material posted to Tales in addition to Highlight, the platform’s TikTok-like discovery feed stuffed with advisable video content material. Below this system, influencers earn income for adverts positioned inside eligible Tales and Highlight posts.

The brand new program is at the moment in testing with a small group of customers, and can roll out broadly on February 1st, 2025. To take part, customers must hit a set of benchmarks to be invited: 50,000 followers and both 10 million Snap views, 1 million Highlight views, or 12,000 hours of watch time within the final 28 days.

Additionally they must put up constantly, with a minimum of 25 occasions per thirty days to saved Tales or Highlight and posting to Highlight or public Tales on a minimum of 10 of the final 28 days. A few of these eligibility necessities are considerably larger than they have been underneath the outdated construction. To be eligible to earn cash by Highlight, for instance, creators beforehand wanted issues like a public profile, 1,000 followers, and 10,000 video views.

Different video platforms have additionally streamlined or modified the unique creator funds. TikTok, for instance, now has one creator program that requires movies longer than 1-minute. On YouTube, Shorts creators earn cash by way of advert income — a transfer by the corporate to meaningfully compete with TikTok.