Apple as we speak introduced {that a} new stop-motion animation that includes Wallace & Gromit can be projected onto London’s Battersea Energy Station this vacation season. The festive, six-minute video can be proven day-after-day from 5 p.m. to 10:30 p.m. from as we speak till New Yr’s Eve. It’s free to observe, and reservations are usually not wanted.
Apple is selling the animation as a part of its newest “Shot on iPhone” marketing campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video with the Telephoto digital camera on eight iPhone 16 Professional Max units.
“Aardman used the Dragonframe Tether app and eight iPhone 16 Professional units in Telephoto mode to make Wallace & Gromit, Shot on iPhone,” stated Apple. “They shot full 4K stills in ProRAW format, earlier than stitching them collectively to attain the 6K picture wanted to show their 23‑centimeter characters into 101‑meter projections.”
The animation transforms two towers into Christmas timber on the aspect of the constructing dealing with the River Thames. Guests can watch Wallace & Gromit enhance the timber, after which “snap a selfie” in entrance of the fully-decorated timber.
“This venture has been a dream to direct — a cinematic fusion of tech and artwork,” stated Aardman’s director and graphic design lead Gavin Unusual. “Capturing stop-motion animation on iPhone 16 Professional Max with the legendary Wallace & Gromit, to then be projected onto the enduring Battersea Energy Station, makes this distinctive in so some ways. I hope that this Christmas, everybody feels impressed to begin capturing their very own stop-motion masterpieces with iPhone, and I am excited and pleased with what we have all created.”
Battersea Energy Station has been dwelling to Apple’s U.Okay. headquarters since final yr, and the corporate additionally has a retailer there. In entrance of the shop, the Wallace & Gromit set used to create the stop-motion can be on show.
Extra particulars about this “Shot on iPhone” marketing campaign, together with an upcoming “In the present day at Apple” session with Aardman, can be found on Apple’s web site. The venture has additionally been promoted on the Battersea Energy Station’s web site.