This weblog was co-written by Amit Vashi, a Presales Engineer and Resolution Architect at Tokay Networks, specializing in designing and delivering Superior Networking, Safety and Collaboration options. With a powerful concentrate on Cisco applied sciences, Amit has in depth expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Identified for bridging the hole between technical necessities and enterprise targets, Amit helps his shoppers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, sources, and help wanted to drive success. One of many methods we do that is by Advertising and marketing Velocity, a world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market expertise, construct impactful campaigns and develop their enterprise.
Right now, we’re thrilled to announce the winner of the primary Advertising and marketing Velocity Accomplice Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions around the globe, who use the Advertising and marketing Velocity digital expertise to study and craft revolutionary advertising campaigns that ship outcomes. One associate actually stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Advertising and marketing Velocity 2025 ‘High Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working carefully with their Cisco Distributor Scansource, leveraged the Advertising and marketing Velocity demand era capabilities to design and execute a high-impact marketing campaign that resonated deeply with their target market. It included a mixture of e-mail outreach and net plugin activation, successfully capturing the eye of their clients and driving significant engagement. By specializing in Cisco’s Collaboration and Safety portfolios, the associate was in a position to display the worth the answer brings to companies of all sizes, finally producing some spectacular outcomes.
A Nearer Have a look at the Successful Marketing campaign
How did Tokay Networks obtain outstanding success with their Cisco marketing campaign? Right here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Marketing campaign Customization: Leveraging ready-to-go campaigns reminiscent of Cisco Webex Cloud Calling Reimagined and SMB Accomplice Marketing campaign Equipment by utilizing pre-built Cisco messaging and co-brandable belongings.
- Multi-Channel Execution: Activating an e-mail marketing campaign and net plugin to spice up visibility and generate demand.
- Account-Based mostly Strategy: Securely importing and concentrating on a particular set of business contacts through e-mail, making certain full compliance with privateness coverage laws.
- Knowledge-Pushed Insights: Utilizing Advertising and marketing Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Each advertising campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the business benchmark by 2.2x, and the Meraki MX Safety emails (a part of the SMB Accomplice Marketing campaign Equipment) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a outstanding 7x enhance of their gross sales pipeline, pushed by their efficient use of Advertising and marketing Velocity and the help of their distributor, ScanSource.
What’s much more superb? They achieved this success for free of charge by absolutely using among the strongest built-in capabilities of Advertising and marketing Velocity — one of many many perks obtainable to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Advertising and marketing Velocity Accomplice Activation Contest!
The Energy of Advertising and marketing Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the facility of Advertising and marketing Velocity to realize their advertising targets. With a variety of sources at your disposal — from professional-grade templates and co-brandable belongings to superior analytics and insights — the platform makes it straightforward to create and execute high-impact campaigns.
If you happen to’re not already benefiting from this unimaginable useful resource, now’s the right time to get began. Go to Advertising and marketing Velocity immediately to discover the campaigns, customizable templates, and insights that may allow you to obtain what you are promoting targets. And remember to try the Studying part for fast entry to trainings and sources at each stage of your journey.
Keep tuned for the upcoming video sequence deep-diving into Tokay Networks’ Advertising and marketing Velocity success story and join the Advertising and marketing Velocity month-to-month e-newsletter to study extra!
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