In my twenty years at Amazon, I’ve spoken with hundreds of consumers throughout industries and roles. Their challenges are distinctive, however a typical thread emerges repeatedly: the need to scale back cloud prices whereas sustaining efficiency and driving steady innovation.
Final yr throughout my re:Invent keynote, I launched The Frugal Architect, a set of seven easy legal guidelines for constructing cost-aware, sustainable, and trendy architectures. The response was overwhelming. Builders linked deeply with the concept constraints—whether or not bodily or self-imposed—can drive creativity. They power us to grasp our programs intimately, to problem previous choices, and uncover the small efficiencies that add as much as important financial savings.
Right this moment, I’m relaunching The Frugal Architect with expanded content material: sharing the tales of AWS clients who’re innovating to optimize their architectures for value and sustainability.
Transferring ahead, you’ll discover long-form articles from quite a lot of well-respected architects, in addition to a brand new podcast collection, which I’m co-hosting with Simon Elisha, a long-time Amazonian and trusted voice within the AWS neighborhood.
The first weblog submit and podcast episode can be found right this moment, that includes Dan Conti, former CTO of WeTransfer. Dan shares how his workforce revisited previous choices to scale back digital waste. And by enhancing observability and questioning legacy selections, they uncovered and addressed inefficiencies—comparable to unused storage and over-provisioned compute sources—that led to important value financial savings and a decreased carbon footprint. Dan reminds us that the journey to cost-efficiency takes time — and that there’s a lot of worth in an incremental method.

Subsequent week, The Frugal Architect will characteristic Mike Norton, VP of Cloud Applied sciences at PBS. Mike explains how he shifted PBS’s tech operations from fixed firefighting to proactive fireproofing. As a publicly funded group, PBS wanted to make each greenback depend, so Mike’s workforce re-architected their programs to stability resilience and cost-effectiveness. By shifting to containerized and serverless architectures, they dramatically decreased compute prices whereas doubling streaming visitors, all with out compromising their mission to coach and entertain viewers such as you.
We’ll decide again up within the new yr with much more tales from progressive architects who’re constructing smarter, extra environment friendly programs within the cloud. I invite you to discover the up to date web site, dive into these tales, and get impressed by the artistic methods builders are maximizing worth and minimizing waste.
As all the time, Now Go Construct!