As a member of Staff Paradise, our journey by way of the Goal Hackathon 2023 was an exhilarating expertise that offered worthwhile insights into product administration and problem-solving. Over the course of 4 days, we engaged in a rigorous technique of drawback exploration, ideation, and solution-building, with a concentrate on making sustainable assortment extra engaging to clients.
Our journey started with drawback exploration, the place we delved into the challenges of discovering a sustainable assortment. We recognized an absence of sustainability information hindering the inventive course of and acknowledged the necessity to have a look at the issue from completely different angles. This led us to concentrate on clients and the way to make sustainable merchandise extra interesting to them.
Throughout the ideation part, we generated quite a few concepts and narrowed all the way down to the ultimate thought, exploring two angles: rewarding sustainability and recommending comparable however sustainable merchandise. We additionally performed a “5 Why’s” train, which led us to the issue assertion: “How would possibly we make a sustainable assortment really feel like an excellent deal?” This course of highlighted the significance of understanding buyer habits and preferences, in addition to the necessity for daring and inventive approaches to deal with the challenges.
As we constructed the answer, we encountered a number of “aha” moments, resembling the conclusion that clients merely need to really feel that their buy was an excellent deal, with high quality usually being a extra vital criterion than value. We additionally realized the significance of validating assumptions with customers, as evidenced by the testing of our resolution with precise bol.com customers and receiving worthwhile suggestions.
Our journey culminated within the creation of a service that was showcased on the bol.com stg atmosphere. Nonetheless, we additionally confronted challenges, resembling the necessity to make the “huge image” clear and be sure that the part showcasing sustainable merchandise was extra seen and fascinating for patrons.
All through this journey, we gained a deeper understanding of the product administration course of, from drawback exploration and ideation to solution-building and person validation. We realized the importance of creativity, boldness, and person suggestions in creating options that resonate with clients.
In conclusion, our participation within the Goal Hackathon 2023 was a transformative expertise that offered worthwhile classes in product administration, innovation, and customer-centric design. We stay up for making use of these insights to future endeavors and persevering with our journey of making impactful and sustainable options for patrons.