Procreate’s anti-AI pledge attracts reward from digital creatives

Many Procreate customers can breathe a sigh of aid now that the favored iPad illustration app has taken a definitive stance towards generative AI. “We’re not going to be introducing any generative AI into our merchandise,” Procreate CEO James Cuda stated in a video posted to X. “I don’t like what’s taking place to the trade, and I don’t like what it’s doing to artists.” 

“Generative AI is ripping the humanity out of issues. Constructed on a basis of theft, the know-how is steering us towards a barren future,” Procreate stated on the brand new AI part of its web site. “We predict machine studying is a compelling know-how with numerous advantage, however the path generative AI is on is unsuitable for us.”

Procreate is extraordinarily effectively acquired by comparability. The corporate has caught to a $12.99 one-time buy mannequin as an alternative of transferring to a rolling subscription like Adobe and Clip Studio Paint did, and has expanded into providing merchandise for animation and (finally) desktop customers. Making such a agency pledge towards introducing generative AI is probably going simply the icing on the cake for creatives who really feel various choices are dwindling. 

Cuda stated “We don’t precisely know the place this story’s gonna go, or the way it ends, however we consider that we’re on the appropriate path to supporting human creativity.”