What you have to know
- A latest report by CounterPoint Analysis indicated that Google’s newest foldable, the Pixel 9 Professional Fold, appears to be pushing gross sales for the corporate in Europe by 265%.
- Samsung nonetheless takes first place; nonetheless, it noticed a 24% dip in gross sales, whereas Motorola overtook Honor to develop into the second-largest smartphone vendor in Europe.
- The general foldable market in Europe grew by solely 4% in Q1, accounting for 1.5% of the overall smartphone gross sales within the area.
- Google, TECNO, and Xiaomi noticed development on this phase following the launch of their new gadgets.
Google’s Pixel 9 Professional Fold has pushed the tech big to develop into considered one of Europe’s fastest-growing foldables, in accordance with a brand new report by CounterPoint Analysis. The agency launched a complete report discussing the area’s foldable scene.
It acknowledged that the general foldable market skilled solely a 4% development this quarter, accounting for 1.5% of whole smartphone gross sales in Europe. CounterPoint Analysis’s affiliate director, Jan Stryjak, mentioned that this could possibly be a worrying signal, as foldables are nonetheless very costly and will hinder elevated adoption.
“Regardless of all the eye new foldable gadgets obtain, they’re nonetheless too costly for mass-market attraction. Additional, most customers are nonetheless unsure what a foldable telephone is for, and plenty of nonetheless have considerations in regards to the sturdiness and longevity of the gadgets,” Stryjak added.
Breaking issues down, CounterPoint Analysis famous that regardless of Samsung main the desk, it noticed a 24% drop in gross sales in Q1 this yr. This lower in gross sales will be attributed to waning curiosity in Samsung’s telephones, which have did not compete with different well-liked fashions in the marketplace.
In the meantime, Motorola overtook Honor for second place and noticed a 58% enhance in gross sales this quarter, because of the Motorola Razr 2024 sequence.
The agency notes that Google, TECNO, and Xiaomi all “noticed sturdy development over the yr following the launches of some spectacular gadgets, some additionally at extra enticing value factors.”
TECNO and Google grew to become the fastest-growing foldable OEMs, with 336% and 265% development, respectively, contributing 8% to the general foldable market. Whereas Google’s development was attributed to the Pixel 9 Professional Fold, TECNO noticed a lift because of its comparatively inexpensive Phantom V Fold 2.
On the opposite finish, OPPO noticed the very best share (63%) of decline in gross sales, and accounted for under 4% of general gross sales within the phase.
The agency additionally steered that Samsung must get extra revolutionary if it desires to attraction to customers on this particular phase. It states that “Samsung has taken word, teasing the launch of an Extremely variant of its upcoming Galaxy Z Fold 7 sequence. It will hopefully give the phase the shot within the arm it wants,” Stryjak added.
Samsung is predicted to launch the subsequent line of foldables someday in July this yr, and up to date rumors point out that the following Unpacked occasion will be held in New York.
For extra information and data on Samsung’s upcoming foldables, try our Final Information.
It is thoughts boggling to assume that Google might introduce such a drastically completely different system in comparison with the primary iteration. Nevertheless, we could not be extra grateful that the 9 Professional Fold shares little with its predecessor.