GNX is on a mission to ship connectivity ‘the best way it ought to be’, selling transparency and ease – and is taking goal at what it considers outdated trade practices.
Squarely within the line of fireplace is the standard SLA. Rick Mur, co-founder and CTO at GNX, argues that amount, moderately than high quality, has been the norm. If the connection is 100% up, the supplier is doing its job – no matter efficiency. “That’s why I say SLAs are only a piece of paper,” Mur explains. “If you happen to break the SLA [as a vendor], you pay a little bit bit of cash again to the shopper, [but] ultimately, they skilled an enormous downtime if the SLA wasn’t matched.”
GNX’s method subsequently is to have interaction with the shopper on the earliest stage. Which suppliers shall be concerned? What clouds are they connecting to? Is there any half which requires particular low latency wants? As Mur notes: “Would you moderately have a top quality connection that’s up, and particular to your wants, or would you like the whole lot locked down within the hardest SLA potential? We attempt to be good with that, with our prospects, and attempt to transfer away from simply taking a look at uptime or bandwidth, and locking issues down in a contract.
“We attempt to deal with high quality the place it’s truly wanted, which is within the expertise.”
Loads of this intelligence could be gleaned from GNX+, the corporate’s all-in-one connectivity platform. Whereas initiatives often ranged from 20 to 40 websites upon launch a yr in the past, immediately purchasers are really feel comfy taking a look at 200 websites and 400 circuits. Alongside scalability, GNX has its personal monitoring answer which helps ship insights on distributors’ supply and community efficiency.
These knowledge are all fed again to the shopper. “We’ve actually targeted on data-driven decision-making and exhibiting that to our prospects,” says Mur. “That has been a significant shift within the platform, the place we’re now exposing that intelligence in our algorithm to our customers.”
A have a look at GNX’s buyer wins provides a glimpse into how the corporate is difficult the established order. For one, a big chemical substances producer, GNX was mechanically disqualified from the RFP for causes of dimension. GNX ran the quote anyway, despatched it over, and instructed the consumer to name if . Two months later, they did – and have since migrated their whole property to GNX.
With websites and factories globally, Mur notes the snugness of the use case match. “In a manufacturing unit, if the connection goes down there, the manufacturing stops and the whole lot involves a halt,” he says. “In order that’s the place we see that our mannequin actually matches, with these firms which have international presence, with websites that completely want connectivity to run their enterprise.”
Mur is talking on the Cyber Safety & Cloud Expo in Amsterdam on September 24-25, and is seeking to emphasise {that a} completely different method to procurement and deciding on the best companies is feasible. “Be very cautious about the place your knowledge is and the way you connect with it,” he warns. “And it’s not about an SLA that provides you the very best uptime. It’s about high quality that brings you there.”