What you must know
- Nothing spins off CMF as an unbiased entity, headquartered in India.
- New three way partnership with Optiemus to speculate $100 million and create 1,800 jobs.
- CMF focuses on price range units underneath $200, pushed by spectacular development in India.
Nothing’s CEO Carl Pei introduced in an X put up on Thursday (Sept. 25) that Nothing has determined to make its budget-focused model CMF, a separate and unbiased entity, which primarily signifies that CMF can be its personal distinct model, working autonomously from Nothing. This new entity can have its international headquarters in India, with manufacturing, R&D, and operations all primarily based in a foreign country.
Had the dignity of assembly Minister Shri @AshwiniVaishnaw – the driving pressure behind Make in India and the nation’s thriving tech ecosystem. There is no such thing as a doubt; India will play a key position in shaping the way forward for the worldwide smartphone business.We mentioned our journey with… pic.twitter.com/M1Gyzet6QgSeptember 25, 2025
Posting an image with Electronics & Info Know-how Minister of India Pie said that, he is “excited to announce our new manufacturing three way partnership with Optiemus, one in all India’s main know-how producers – a key milestone in making this imaginative and prescient a actuality.”
Nothing mentioned that by this new enterprise with Optiemus, the businesses plan to speculate over $100 million in India over the following three years. This enterprise can also be anticipated to create over 1,800 jobs over the following three years, since it will likely be the nation’s first really international shopper tech model.
“This partnership goes past high-tech manufacturing – it can empower us to create export-ready merchandise that can be designed in India, showcasing the innovation and expertise of our folks to the world within the coming years,” Optiemus’ Govt Chairman, Ashok Gupta, advised Android Central in a press launch.
Nothing’s resolution to spin off CMF right into a separate entity hints at a extra strategic shift — because it seems to be concentrating on growing premium, AI-native units with the current $200M funding it secured. This transfer would additionally permit CMF to independently deal with producing units which are underneath the $200 bracket.
Tech Crunch notes that Nothing grew to become India’s fastest-growing model within the nation in Q2 2025, with 85% development in shipments, accounting for two% market share in smartphones. Out of which 42% of telephones shipped in Q2 2025 had been within the $100-$200 worth vary, in response to IDC. This development may very well be the explanation why Nothing determined to determine this distinctive enterprise in India.
“CMF has been well-received by the (Indian) market since we launched it two years in the past. With our end-to-end capabilities, we’re uniquely positioned to now construct it into India’s first really international smartphone model. Our three way partnership with Optiemus is a key milestone towards making that imaginative and prescient a actuality,” Pie added in a press launch.
Remix the whole lot. Headphone Professional. 29 September. pic.twitter.com/8zyY3DwkZZSeptember 17, 2025
CMF was launched as Nothing’s sub-brand again in September 2023 and is thought for its colourful and customizable lineup of units. It has since launched a number of earbuds just like the CMF Buds, CMF Buds Professional, CMF Buds Professional 2, and the most recent CMF Watch 3 Professional. This announcement additionally comes on the heels of CMF’s first over-ear headphone launch, which it has been teasing, set to indicate up on Sept.29.