October 30, 2024
PRESS RELEASE
Apple’s new MacBook Professional options the extremely highly effective M4 household of chips and ushers in a brand new period with Apple Intelligence
With a sophisticated 12MP Middle Stage digicam, Thunderbolt 5 on M4 Professional and M4 Max fashions, and an all-new nano-texture show possibility, MacBook Professional will get much more succesful and much more professional
CUPERTINO, CALIFORNIA Apple as we speak unveiled the brand new MacBook Professional, powered by the M4 household of chips — M4, M4 Professional, and M4 Max — delivering a lot quicker efficiency and enhanced capabilities. The brand new MacBook Professional is constructed for Apple Intelligence, the non-public intelligence system that transforms how customers work, talk, and categorical themselves, whereas defending their privateness. Now out there in area black and silver finishes, the 14-inch MacBook Professional consists of the blazing-fast efficiency of M4 and three Thunderbolt 4 ports, beginning with 16GB of reminiscence, all at simply $1,599. The 14- and 16-inch fashions with M4 Professional and M4 Max supply Thunderbolt 5 for quicker switch speeds and superior connectivity. All fashions embrace a Liquid Retina XDR show that will get even higher with an all-new nano-texture show possibility and as much as 1000 nits of brightness for SDR content material, a sophisticated 12MP Middle Stage digicam, together with as much as 24 hours of battery life, the longest ever in a Mac.1 The brand new MacBook Professional is on the market to pre-order as we speak, with availability starting November 8.
“MacBook Professional is an extremely highly effective instrument that tens of millions of individuals use to do their life’s finest work, and as we speak we’re making it even higher,” stated John Ternus, Apple’s senior vp of {Hardware} Engineering. “With the highly effective M4 household of chips, and filled with professional options like Thunderbolt 5, a sophisticated 12MP Middle Stage digicam, an all-new nano-texture show possibility, and Apple Intelligence, the brand new MacBook Professional continues to be, by far, the world’s finest professional laptop computer.”
Supercharged by the M4 Household of Chips
Constructed utilizing second-generation 3-nanometer know-how, the M4 household is probably the most superior lineup of chips for a private pc. The M4 household options phenomenal single-threaded CPU efficiency with the world’s quickest CPU core,2 together with excellent multithreaded CPU efficiency for probably the most demanding workloads. Mixed with machine studying accelerators within the CPU, a sophisticated GPU, and a quicker and extra environment friendly Neural Engine, Apple silicon is constructed from the bottom as much as ship unbelievable efficiency for AI. Along with quicker unified reminiscence, every chip additionally consists of elevated reminiscence bandwidth, so giant language fashions (LLMs) and different giant initiatives run easily and on machine. Moreover, the industry-leading efficiency per watt of the M4 household implies that customers stand up to 24 hours of battery life, elevating the bar of what customers can do on a single cost.
New 14-inch MacBook Professional with M4
The 14-inch MacBook Professional with M4 is the best alternative for entrepreneurs, college students, creators, or anybody doing what they love. That includes a extra highly effective 10-core CPU, with 4 efficiency cores and 6 effectivity cores, and a quicker 10-core GPU with Apple’s most superior graphics structure, the brand new MacBook Professional begins with 16GB of quicker unified reminiscence with assist for as much as 32GB, together with 120GB/s of reminiscence bandwidth. With M4, MacBook Professional is as much as 1.8x quicker than the 13-inch MacBook Professional with M1 for duties like modifying gigapixel photographs, and much more demanding workloads like rendering advanced scenes in Blender are as much as 3.4x quicker.1 With a Neural Engine that’s over 3x extra highly effective than in M1, it’s nice for options in Apple Intelligence and different AI workloads. The M4 mannequin additionally helps two high-resolution exterior shows along with the built-in show, and now options three Thunderbolt 4 ports so customers can join all their peripherals.
MacBook Professional with M4 delivers:1
- As much as 7x quicker picture processing in Affinity Photograph when in comparison with the 13‑inch MacBook Professional with Core i7, and as much as 1.8x quicker when in comparison with the 13-inch MacBook Professional with M1.
- As much as 10.9x quicker 3D rendering in Blender when in comparison with the 13‑inch MacBook Professional with Core i7, and as much as 3.4x quicker when in comparison with the 13‑inch MacBook Professional with M1.
- As much as 9.8x quicker scene edit detection in Adobe Premiere Professional when in comparison with the 13‑inch MacBook Professional with Core i7, and as much as 1.7x quicker when in comparison with the 13‑inch MacBook Professional with M1.
MacBook Professional with M4 Professional: A Professional Powerhouse
For researchers, builders, engineers, artistic execs, or anybody that wants even quicker efficiency for extra demanding workflows, MacBook Professional with M4 Professional provides an incredible efficiency enhance. M4 Professional incorporates a highly effective 14-core CPU with 10 efficiency cores and 4 effectivity cores for a soar in multicore efficiency, together with as much as a 20-core GPU that’s twice as highly effective as M4. With M4 Professional, the brand new MacBook Professional will get an enormous 75 p.c improve in reminiscence bandwidth over the prior era — double that of any AI PC chip.3 The brand new MacBook Professional with M4 Professional is as much as 3x quicker than fashions with M1 Professional, dashing up workflows like geo mapping, structural engineering, and knowledge modeling.1
MacBook Professional with M4 Professional provides:1
- As much as 4x quicker scene rendering efficiency with Maxon Redshift when in comparison with the 16-inch MacBook Professional with Core i9, and as much as 3x quicker when in comparison with the 16-inch MacBook Professional with M1 Professional.
- As much as 5x quicker simulation of dynamical programs in MathWorks MATLAB when in comparison with the 16-inch MacBook Professional with Core i9, and as much as 2.2x quicker when in comparison with the 16-inch MacBook Professional with M1 Professional.
- As much as 23.8x quicker basecalling for DNA sequencing in Oxford Nanopore MinKNOW when in comparison with the 16-inch MacBook Professional with Core i9, and as much as 1.8x quicker when in comparison with the 16-inch MacBook Professional with M1 Professional.
MacBook Professional with M4 Max: The Final in Professional Efficiency
Designed for execs like knowledge scientists, 3D artists, and composers who consistently push workflows to the restrict, MacBook Professional with M4 Max empowers customers to work on initiatives that had been beforehand solely conceivable on a desktop. M4 Max brings as much as a 16-core CPU, as much as a 40-core GPU, over half a terabyte per second of unified reminiscence bandwidth, and a Neural Engine that’s over 3x quicker than M1 Max, permitting on-device AI fashions to run quicker than ever. With M4 Max, MacBook Professional delivers as much as 3.5x the efficiency of M1 Max, ripping via heavy artistic workloads like visible results, 3D animation, and movie scoring.1 It additionally helps as much as 128GB of unified reminiscence, so builders can simply work together with LLMs which have practically 200 billion parameters. And with the highly effective Media Engine in M4 Max, which options two ProRes accelerators, MacBook Professional efficiency is superb even when taking 4K120 fps ProRes video captured with the brand new iPhone 16 Professional and modifying it in Closing Lower Professional.
MacBook Professional with M4 Max permits:1
- As much as 7.8x quicker scene rendering efficiency with Maxon Redshift when in comparison with the 16-inch MacBook Professional with Intel Core i9, and as much as 3.5x quicker when in comparison with the 16-inch MacBook Professional with M1 Max.
- As much as 4.6x quicker construct efficiency when compiling code in Xcode when in comparison with the 16‑inch MacBook Professional with Intel Core i9, and as much as 2.2x quicker when in comparison with the 16‑inch MacBook Professional with M1 Max.
- As much as 30.8x quicker video processing efficiency in Topaz Video AI when in comparison with the 16‑inch MacBook Professional with Intel Core i9, and as much as 1.6x quicker when in comparison with the 16-inch MacBook Professional with M1 Max.
Trade-Main Liquid XDR Show Will get Even Higher
The brand new MacBook Professional introduces an all-new nano-texture show possibility that dramatically reduces glare and distractions from reflections. In brilliant lighting circumstances, the brand new MacBook Professional can now present SDR content material at as much as 1000 nits and nonetheless shows HDR content material at as much as 1600 nits of peak brightness. All collectively, it’s a game-changing expertise for customers working outside.
New 12MP Middle Stage Digital camera
MacBook Professional features a new 12MP Middle Stage digicam that delivers enhanced video high quality in difficult lighting circumstances. Video calls are much more partaking with Middle Stage, which mechanically retains customers centered within the body as they transfer round. The brand new digicam additionally helps Desk View, which provides a complete new dimension to video calls. And with studio-quality mics and an outstanding six-speaker sound system with assist for Spatial Audio, MacBook Professional delivers an extremely immersive audio expertise whether or not customers are listening to music or watching a film in Dolby Atmos.
Thunderbolt 5 Involves the Mac
MacBook Professional with M4 Professional and M4 Max options Thunderbolt 5 ports that greater than double switch speeds as much as 120 Gb/s, enabling quicker exterior storage, growth chassis, and highly effective docking and hub options. For instance, by connecting only a single cable, execs like music producers can now gentle up their complete studio. All MacBook Professional fashions characteristic an HDMI port that helps as much as 8K decision, a SDXC card slot, a MagSafe 3 port for charging, and a headphone jack, together with assist for Wi-Fi 6E and Bluetooth 5.3.
A New Period with Apple Intelligence on the Mac
Apple Intelligence ushers in a brand new period for the Mac, bringing private intelligence to the non-public pc. Combining highly effective generative fashions with industry-first privateness protections, Apple Intelligence harnesses the facility of Apple silicon and the Neural Engine to unlock new methods for customers to work, talk, and categorical themselves on Mac. It’s out there in U.S. English with macOS Sequoia 15.1. With systemwide Writing Instruments, customers can refine their phrases by rewriting, proofreading, and summarizing textual content practically all over the place they write. With the newly redesigned Siri, customers can transfer fluidly between spoken and typed requests to speed up duties all through their day, and Siri can reply hundreds of questions on Mac and different Apple merchandise. New Apple Intelligence options will probably be out there in December, with further capabilities rolling out within the coming months. Picture Playground offers customers a brand new approach to create enjoyable authentic photos, and Genmoji permits them to create customized emoji in seconds. Siri will change into much more succesful, with the flexibility to take actions throughout the system and draw on a consumer’s private context to ship intelligence that’s tailor-made to them. In December, ChatGPT will probably be built-in into Siri and Writing Instruments, permitting customers to entry its experience without having to leap between instruments.
Apple Intelligence does all this whereas defending customers’ privateness at each step. At its core is on-device processing, and for extra advanced duties, Non-public Cloud Compute offers customers entry to Apple’s even bigger, server-based fashions and provides groundbreaking protections for private data. As well as, customers can entry ChatGPT free of charge with out creating an account, and privateness protections are in-built — their IP addresses are obscured and OpenAI gained’t retailer requests. For many who select to attach their account, OpenAI’s data-use insurance policies apply.
An Unequalled Expertise with macOS Sequoia
macOS Sequoia completes the brand new MacBook Professional expertise with a bunch of thrilling options, together with iPhone Mirroring, permitting customers to wirelessly work together with their iPhone, its apps, and notifications immediately from their Mac.4 Safari, the world’s quickest browser,5 now provides Highlights, which shortly pulls up related data from a website; a better, redesigned Reader with a desk of contents and high-level abstract; and a brand new Video Viewer to look at movies with out distractions. With Distraction Management, customers can disguise gadgets on a webpage that they might discover disruptive to their looking. Gaming will get much more immersive with options like Customized Spatial Audio and enhancements to Recreation Mode, together with a breadth of thrilling titles, together with the upcoming Murderer’s Creed Shadows. Simpler window tiling means customers can keep organized with a home windows format that works finest for them. The all-new Passwords app offers handy entry to passwords, passkeys, and different credentials, all saved in a single place. And customers can apply new lovely built-in backgrounds for video calls, which embrace a wide range of colour gradients and system wallpapers, or add their very own photographs.
The Good Time to Improve or Swap to a Mac
Upgraders will get monumental enhancements over Intel-based MacBook Professional fashions, together with the superb options of Apple Intelligence. When in comparison with an Intel-based MacBook Professional, the brand new MacBook Professional supplies practically 10x quicker efficiency for AI-based workloads,1 and for graphics-intensive workloads, customers stand up to 20x quicker efficiency.6 With battery life on the brand new MacBook Professional now as much as 24 hours, upgraders will even expertise as much as 14 further hours. And with the Liquid Retina XDR show, a brand new 12MP Middle Stage digicam, an immersive six-speaker sound system, the unmatched expertise of macOS Sequoia, and extra, there’s by no means been a greater time to improve or swap to MacBook Professional.
MacBook Air: The World’s Most Well-liked Laptop computer Now Begins at 16GB
MacBook Air is the world’s hottest laptop computer, and with Apple Intelligence, it’s even higher. Now, fashions with M2 and M3 double the beginning reminiscence to 16GB, whereas preserving the beginning worth at simply $999 — a terrific worth for the world’s best-selling laptop computer.
Higher for the Atmosphere
The brand new MacBook Professional is constructed to final and extremely sturdy, created from a customized alloy that makes use of one hundred pc recycled aluminum within the enclosure. It additionally makes use of one hundred pc recycled uncommon earth components in all magnets, and one hundred pc recycled tin soldering, gold plating, and copper in a number of printed circuit boards. The packaging for the 14-inch MacBook Professional is now solely fiber-based, becoming a member of the 16-inch MacBook Professional and bringing Apple nearer to its objective to take away plastic from its packaging by 2025.
Immediately, Apple is carbon impartial for world company operations and, as a part of its formidable Apple 2030 objective, plans to be carbon impartial throughout its complete carbon footprint by the top of this decade.
Pricing and Availability
- Clients can pre-order the brand new MacBook Professional beginning as we speak, October 30, on apple.com/retailer and within the Apple Retailer app in 28 international locations and areas, together with the U.S. It is going to start arriving to clients, and will probably be in Apple Retailer places and Apple Licensed Resellers, starting Friday, November 8.
- The 14-inch MacBook Professional with M4 begins at $1,599 (U.S.) and $1,499 (U.S.) for training; the 14‑inch MacBook Professional with M4 Professional begins at $1,999 (U.S.) and $1,849 (U.S.) for training; and the 16‑inch MacBook Professional begins at $2,499 (U.S.) and $2,299 (U.S.) for training. All fashions can be found in area black and silver.
- Further technical specs, together with the nano-texture show and configure-to-order choices, can be found at apple.com/mac.
- MacBook Air with M2 and M3 comes commonplace with 16GB of unified reminiscence, and is on the market in midnight, starlight, silver, and area grey, beginning at $999 (U.S.) and $899 (U.S.) for training.
- New equipment with USB-C — together with Magic Keyboard ($99 U.S.), Magic Keyboard with Contact ID ($149 U.S.), Magic Keyboard with Contact ID and Numeric Keypad ($179 U.S.), Magic Trackpad ($129 U.S.), Magic Mouse ($79 U.S.), and Thunderbolt 5 Professional Cable ($69) — can be found at apple.com/retailer.
- Apple Intelligence is on the market now as a free software program replace for Mac with M1 and later, and will be accessed in most areas world wide when the machine and Siri language are set to U.S. English. The primary set of options is in beta and out there with macOS Sequoia 15.1, with extra options rolling out within the months to return.
- Apple Intelligence is shortly including assist for extra languages. In December, Apple Intelligence will add assist for localized English in Australia, Canada, Eire, New Zealand, South Africa, and the U.Ok., and in April, a software program replace will ship expanded language assist, with extra coming all year long. Chinese language, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and different languages will probably be supported.
- With Apple Commerce In, clients can commerce of their present pc and get credit score towards a brand new Mac. Clients can go to apple.com/store/trade-in to see what their machine is price.
- AppleCare+ for Mac supplies unparalleled service and assist. This consists of limitless incidents of unintentional harm, battery service protection, and 24/7 assist from the individuals who know Mac finest.
- Each buyer who buys immediately from Apple Retail will get entry to Private Setup. In these guided on-line classes, a Specialist can stroll them via setup, or concentrate on options that assist them benefit from their new machine. Clients also can study extra about getting began with their new machine with a Immediately at Apple session at their nearest Apple Retailer.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating the very best merchandise on earth and to leaving the world higher than we discovered it.
- Testing was performed by Apple from August via October 2024. Battery life varies by use and configuration. See apple.com/macbook-pro for extra data.
- Testing was performed by Apple in October 2024 utilizing delivery aggressive programs and choose industry-standard benchmarks.
- Based mostly on printed technical specs of delivery aggressive chips as of October 2024.
- Out there on Mac computer systems with Apple silicon and Intel-based Mac computer systems with a T2 Safety Chip. Requires that the consumer’s iPhone and Mac are signed in with the identical Apple Account utilizing two-factor authentication, their iPhone and Mac are close to one another and have Bluetooth and Wi-Fi turned on, and their Mac is just not utilizing AirPlay or Sidecar. Some iPhone options (e.g., digicam and microphone) usually are not appropriate with iPhone Mirroring.
- Testing was performed by Apple in August 2024. See apple.com/safari for extra data.
- Outcomes are in comparison with previous-generation 1.7GHz quad-core Intel Core i7-based 13-inch MacBook Professional programs with Intel Iris Plus Graphics 645, 16GB of RAM, and 2TB SSD.
Press Contacts
Michelle Del Rio
Apple
Starlayne Meza
Apple
Apple Media Helpline