Entrepreneurs have lengthy struggled to attach their wealthy viewers knowledge with advert platforms shortly and securely. The end result has typically been slower campaigns, stale knowledge, and missed alternatives.
These obstacles for entrepreneurs could be a factor of the previous, because of Magnite Entry Suite obtainable on Databricks Market. Clients now have a direct approach to share viewers knowledge securely, in actual time, and with out transferring recordsdata. Utilizing Delta Sharing, knowledge stays ruled inside Databricks however is immediately accessible to Magnite for activation.
Why Magnite + Databricks?
Databricks clients typically maintain massive quantities of useful first-party knowledge: who their clients are, what they purchase, and the way they have interaction. Magnite gives entry to a large community of premium publishers and streaming providers the place adverts may be positioned, offering 99% of CTV provide protection and 97% of general omnichannel provide protection, in line with the newest Jounce Provide Benchmarking Report (Sep 2025). Magnite’s complete protection within the CTV ecosystem maintains a greater than 27% lead over the following firm within the research.
Bringing these collectively means manufacturers and businesses can use the information they already belief in Databricks, and Magnite can match it to the correct advert stock on the proper time. The connection is safe, quick, and designed for scale.
Databricks Market is an open market for knowledge, analytics and AI, powered by Delta Sharing. Delta Sharing is Databricks’ open supply strategy that permits clients to share stay knowledge throughout platforms, clouds and areas with robust safety and governance.
Databricks clients can now simply entry the top-tier advert stock, together with Related TV (CTV), on-line video, and show adverts. With Delta Sharing, Databricks clients can deliver their viewers knowledge immediately and safely into Magnite, eliminating the necessity to manually copy and export recordsdata. This not solely saves time, however helps hold knowledge extra ruled.
Advantages for Databricks clients
This partnership helps clients put their very own knowledge to work in promoting, whereas staying in command of it. This consists of:
- Manufacturers: Manufacturers can re-engage their audiences. A retailer, for instance, can share a section of buyers who deserted carts and have Magnite serve adverts reminding them of the merchandise they left behind. This will increase the possibilities of recovering misplaced gross sales.
- Companies can design extra refined methods for a number of shoppers. They’ll analyze knowledge securely in Databricks, create new audiences, and share them with Magnite. Companies additionally profit from clear reporting, exhibiting shoppers how their knowledge drove marketing campaign outcomes immediately.
- Publishers: Publishers can enrich their stock with first-party viewers knowledge in a safe and privacy-conscious manner. For instance, a streaming writer can onboard subscriber segments into Magnite to create extra tailor-made packages for advertisers, growing yield whereas sustaining management over their knowledge.
Understanding buyer journey
Right here’s how a typical workflow would possibly search for a model utilizing Databricks and Magnite collectively:
1. Determine the viewers – The model desires to achieve clients who added objects to their on-line carts however by no means accomplished checkout.
2. Section in Databricks – They construct a brand new desk in Databricks with nameless IDs for these clients.
3. Share with Magnite – Utilizing Delta Sharing, the information by no means leaves Databricks. As an alternative, Magnite will get a ruled, real-time view of the section.
4. Activate the marketing campaign – Magnite delivers adverts to these customers throughout premium areas, together with related TV, on-line video, and show.
5. Measure and refine – The model tracks outcomes again in Databricks, seeing which adverts convert and adjusting their marketing campaign with stay suggestions.
This closed-loop course of ensures that each marketing campaign is not only launched, however constantly optimized, turning insights into motion and knowledge into income.
Getting Began
By bridging the hole between useful viewers knowledge and efficient advert activation, the partnership between Databricks and Magnite provides a strong answer for contemporary entrepreneurs. Desirous about reworking your buyer knowledge onboarding and activation workflow? Discover the Magnite Information Onboarding itemizing in Databricks Market at the moment, and uncover the right way to unify advertising knowledge, activate audiences at scale, and optimize marketing campaign outcomes—all in a seamless, built-in workflow.