Apple has as soon as once more claimed the highest spot because the world’s most beneficial model, with Kantar estimating its value at a staggering $1.29 trillion— 12% of the worth of the complete prime 100 checklist.
In accordance with Kantar’s twentieth annual BrandZ report, Apple stays probably the most helpful model for the fourth yr operating. Kantar has assigned a considerably nebulous brand-only greenback quantity of almost $1.3 trillion — roughly 28% progress year-over-year.
Rounding out the highest 5 have been the standard suspects. The 2025 rankings are as follows:
- Apple, value $1.29 trillion
- Google, value $944.1 billion
- Microsoft, value $884.8 billion
- Amazon, value $866.1 billion
- Nvidia, value $509.4 billion
Kantar values the World High 100 manufacturers at $10.7 trillion. This determine would imply that Apple makes up a full 12% of the whole worth
It isn’t totally clear how Kantar calculates these values. In accordance to Kantar, it is a three-step course of that makes use of the monetary worth and model contribution to find out the model worth.
Picture Credit score: Kantar
It then strips away earnings generated by tangible belongings and ranks the corporate primarily based on its intangible belongings. Intangible belongings embrace issues like software program licenses, patents, and “the model”.
Lastly, they filter out any earnings that may’t be instantly attributed to the model. Basically, it is a complete lot of hypothesis.
That being mentioned, the methodology is identical for all firms, so there could also be one thing to be gleaned from it.