Picture: Apple
A brand new research sheds gentle on which Apple Watch mannequin shoppers purchase most — and least, and in between — Shopper Intelligence Analysis Companions (CIRP) stated Wednesday. Lovers who assume the preferred Apple Watch mannequin should be the most important and greatest (Extremely 2) or essentially the most cost-effective (SE2) miss the mark. They could be shocked that middle-market Sequence 9 takes the crown, adopted by Sequence 8, which Apple now not even sells.
Hottest Apple Watch mannequin: CIRP research ranks them by gross sales
So CIRP’s analysis confirmed flagship Sequence 9 leads the Apple Watch pack. The research, which analyzed gross sales knowledge from the June 2024 quarter, discovered that the Sequence 9 accounted for a formidable 43% of whole U.S. watch gross sales, dominating not simply Apple Watch gross sales.
And wile the most recent fashions drive essentially the most gross sales, older variations nonetheless preserve a major presence out there. The Sequence 8, although now not bought immediately by Apple, captured 19% of gross sales by means of varied retailers. Mixed, the present and former flagship fashions made up practically two-thirds of all Apple Watch gross sales in the course of the interval.
Premium not precisely distinguished
Photograph: CIRP
The premium Extremely line, consisting of the Extremely 2 and its predecessor, secured a decent 20% of the market share. Whereas fairly sturdy, that efficiency falls in need of high-end fashions’ market share in Apple’s iPhone and iPad lineups. These premium, or Professional, variations sometimes account for 1 / 4 or extra of gross sales.
The research additionally famous the continued availability of the extra inexpensive Apple Watch SE, catering to budget-conscious shoppers. Nevertheless, Apple Watch SE2 figures weren’t included within the report.
CIRP’s findings spotlight Apple’s dominant place within the wearable tech sector, with the Apple Watch line producing tens of billions of {dollars} in world gross sales. This success locations the smartwatch in a league of its personal. The information confirms the system’s recognition and suggests continued sturdy help from Apple by way of future updates and options.