Google’s latest teaser for its upcoming Pixel 10 lineup mocks Apple’s failed rollout of latest Siri. “In case you purchase a brand new telephone due to a characteristic that’s coming quickly, however it’s been coming quickly for a full yr, you might change your definition of quickly,” says Google within the advert.
It recommends pissed off customers to “simply change your telephone” and offers a glimpse of the Pixel 10 on the finish.
Google fires photographs at Apple over failed Siri relaunch
Apple’s far behind OpenAI, Google and others within the AI race. And Siri is doing even worse. Whereas the corporate confirmed off an AI-powered Siri at WWDC24, it might by no means roll it out to the general public. Now, the corporate plans to launch the overhauled, smarter Siri in 2026, greater than a yr after its preliminary debut timeline.
Google is capitalizing on the botched Siri rollout in a bid to get extra eyeballs on its upcoming Pixel telephones. In its teaser “Get exterior your consolation telephone” video, the corporate mocks Apple and its definition of “quickly.” It recommends pissed off iPhone customers to vary their telephone, whereas Apple ought to take into account altering its definition of quickly itself.
The teaser then prompts viewers to “Ask extra of your telephone.” and ends with a fast shot of the Pixel 10. Google’s subsequent {hardware} occasion is ready for August 20, 2025, which the corporate highlights on the finish of the video.
Get exterior your consolation telephone | 8.20.25
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— Made by Google (@madebygoogle) August 4, 2025
For added impact, Google makes use of the instrumental from Dr. Dre’s The Subsequent Episode as background music.
Google will prolong its AI lead over Apple later this month
Apart from the Pixel 10 lineup and Pixel Watch 4, Google ought to presumably spotlight new Gemini-related enhancements. And that may solely prolong Google’s lead over Apple within the AI discipline.
Google usually launches new Pixel telephones a number of weeks after Apple debuts its new iPhones. However the firm introduced ahead the launch timeline final yr, releasing the telephones in mid-August. The change labored, with the Pixel 9 promoting higher than earlier Pixels.
The corporate is sticking to the identical technique this yr and going even bolder with its advertising to draw extra eyeballs.