The exponential development of generative synthetic intelligence (Gen AI) may derail international efforts to cut back carbon emissions, doubtlessly consuming as a lot vitality as complete international locations, based on a brand new report from SAS.
The report, ‘Rethinking knowledge and AI within the cloud: Methods to transfer to a sustainable future,’ emphasised how senior decision-makers in massive organisations are grappling with twin challenges: harnessing knowledge and AI on an ever-increasing scale whereas urgently decreasing carbon emissions.
To place the problem into perspective, based on official figures, Eire’s energy-hungry knowledge centres consumed extra electrical energy final 12 months than all of its city properties mixed. In its report, SAS additionally means that if Google have been to energy its complete search engine operations utilizing AI, it might require as a lot electrical energy as is required to energy the Republic of Eire.
Different consultants have warned that the AI business may devour the identical vitality because the Netherlands by 2027 except development slows.
Jerry Williams, chief environmental officer, SAS, mentioned: “Organisations usually suppose that environmental accountability is primarily a cloud vendor obligation, however the fact is, it’s a shared accountability.”
“Better effectivity in AI mannequin improvement, made potential by the provision of information and AI platforms which are optimised to run within the cloud, may also assist groups to cut back pointless duplication and waste and minimise vitality consumption.”
The report, drawing on insights from business consultants, highlights the rising drawback of information consumption and its environmental affect. Cloud computing, whereas providing operational efficiencies, considerably contributes to carbon emissions.
Improvements in knowledge centre design and administration by cloud hyperscalers like AWS, Microsoft Azure, and Google Cloud Platform are making strides in sustainability. Nonetheless, the accountability extends to the organisations utilizing these providers.


To make issues worse, international emissions from cloud computing vary from 2.5% to three.7% of all international greenhouse fuel emissions, exceeding these from business aviation. The report additionally sheds gentle on the inefficiencies in cloud proliferation. SAS analysis discovered that cloud and analytics sprawl is inflicting issues for 99% of huge organisations, resulting in elevated infrastructure, storage, and processing prices and a hidden environmental affect. Optimising cloud environments is essential for decreasing each monetary prices and carbon emissions.
In brief, the widespread adoption of Gen AI instruments threatens to exacerbate this difficulty, however as Luke Davies, MD of information centres at GlobalConnect, mentioned: “With out knowledge centres, there might be no AI – so there’s a structural incentive to make them as environment friendly as potential.”
SAS outlines 5 steps organisations can take to optimise their cloud infrastructure and enhance vitality effectivity:
- Create a sustainability tradition
- Perceive the environmental affect of computational workloads and make steady enhancements
- Deal with cloud proliferation
- Take a strategic method to mannequin improvement with a low/no/sure code platform
- Select the best companions
Regardless of the quite a few worries, SAS additionally underscored that decelerating the enlargement of AI could be detrimental, presumably blunting benefits corresponding to effectivity, productiveness, and innovation. Moreover, the report emphasises developments in knowledge centre structure and administration that will help in decreasing the environmental penalties of rising AI utilization.
These embody implementing simpler cooling strategies and making use of AI to boost the effectivity of information centre operations. Because the demand for AI and superior analytics continues to develop, the report urges organisations to scrutinise and optimise all areas of their operation—together with knowledge and AI workloads—to keep away from accusations of greenwashing and contribute meaningfully to international decarbonisation efforts.
See additionally: Generative AI is a prime driver for cloud investments


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