On October eighth, Cisco will unveil a wholly new expertise for Cisco companions utilizing the Advertising Velocity Central (MVC) platform. Our crew has been onerous at work on reimagining Cisco Advertising Velocity – a multi-year journey.
We’re excited for our companions to attend the disclosing occasion! Earlier than subsequent week’s actions, I wished to introduce you to a key member of Cisco’s Accomplice Demand and Acceleration crew who has been instrumental over the previous a number of months serving to us convey the brand new Cisco Advertising Velocity expertise to fruition.
Jennifer Machgan – Chief, Advertising Velocity Central
Let me introduce you to Jennifer Machgan, Chief, Advertising Velocity Central (MVC). Jennifer’s function is main the MVC crew. Jennifer is just not new to Cisco having accomplished 10 years in varied associate advertising, product and company roles. This included many areas – Webex, Enterprise Networking, SMB eCommerce marketplaces, Mergers and Acquisitions and most not too long ago she labored with our Cloud Market companions AWS, Microsoft and Google.
Jennifer has an intensive background in associate advertising automation, associate administration and cloud, and eCommerce marketplaces.
Christine: Hello Jen, are you able to inform our companions about Cisco Marketing Velometropolis Reimagined?
Jen: Positive, Cisco Advertising Velocity reimagined has been a multi-year journey. After listening to companions, the purpose was to create a extra complete expertise. We’ve made nice strides to make sure that content material is easy-to-find, related and updated with our Cisco marketing campaign methods in addition to offering tips to assist companions achieve success. The suggestions so removed from a number of companions has been incredible, and we will’t wait to listen to extra after the disclosing.
Christine: What outcomes would you prefer to see for our companions and the way forward for Cisco Advertising Velocity?
Jen: Our work after the Reimagine Unveiling is just not accomplished! We’ve many extra enhancements already within the works to raise the person expertise. Some key areas we’re engaged on now are:
(1) Cisco Advertising Velocity Studying integration and elevating associate coaching, working to create studying paths particular to companions’ focus areas. (2) AI capabilities and the way we will use them to make trying to find campaigns simpler and discovering studying that’s related to our companions’ wants. (3) Including extra campaigns targeted on buyer outcomes to assist companions achieve success of their advertising journey.
Christine: That is so thrilling, Jen! What would you want companions to find out about you and your function with MV?
Jen: I’d love companions to know I’m captivated with our associate ecosystem right here at Cisco. Companions are what make us profitable. As we transfer into FY25, we’ll proceed to boost Cisco Advertising Velocity and provides our companions the training and steering they should be profitable. We’re right here for them. We’re listening to what they want, and we’re on this partnership collectively.
Christine: Thanks, Jen. Can’t wait to see what’s in retailer for our companions and the newly reimagined Cisco Advertising Velocity expertise!
Companions, in case you’d like to seek out out extra concerning the reimagined Cisco Advertising Velocity Central, please be a part of us on Oct eighth for our dwell unveiling broadcast.
Thanks and see you on the unveiling!
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