This weblog was co-authored by Tony Reilly, Senior EMEA Advertising and marketing Director at Comstor. Tony leads Comstor’s EMEA Advertising and marketing group with the intention of driving sustainable worthwhile progress for his or her companions in the best, environment friendly approach potential. He’s a strategic B2B advertising chief with over 25 years of expertise working in expertise environments the place imaginative and prescient and collaboration are of basic significance.
At Cisco, our success is linked to the success of our companions. This core perception is a driving pressure behind all the pieces we do, and it’s a sentiment deeply shared by our valued distributors like Comstor. In right this moment’s quickly evolving expertise panorama, serving to our companions develop their companies and improve profitability by means of efficient demand technology isn’t only a objective; it’s a shared strategic crucial.
We perceive the challenges companions face: the necessity to attain new clients, stand out in a crowded market, and ship impactful campaigns with out limitless sources. That is exactly why we’ve invested in Advertising and marketing Velocity (MV), and why our collaboration with Comstor is so essential in amplifying its attain and impression to drive demand.
Comstor: Your Scaling Engine for Accomplice Enablement
Comstor performs a pivotal function in bringing Cisco’s improvements nearer to our companions. As a distributor, the corporate leverages Advertising and marketing Velocity as a strong ‘scaling engine’ to make sure that our collective messaging and strategic priorities translate into tangible alternatives for each associate.
As Tony Reilly, Senior Advertising and marketing Director for Comstor EMEA highlights, “MV permits our companions to leverage technically right, professionally written materials associated to key Cisco packages, it’s invaluable.” This implies Comstor can proactively plan and assist companions, taking a transparent message to market and serving to them maximize alternatives, whether or not it’s by means of an SMB marketing campaign package or by including Comstor’s distinctive value-add with their product groups and associate advertising experience. Our shared objective is for companions to plan forward and drive demand in alignment with Cisco’s and Comstor’s joint visions.
Advertising and marketing Velocity: Your Demand Technology Powerhouse
For companions, Advertising and marketing Velocity isn’t simply one other device, it’s a complete platform designed to simplify and supercharge their advertising efforts. For a lot of, like Amy Barnett, Accomplice Advertising and marketing Supervisor at Comstor UK, MV has been the “go-to platform to assist with marketing campaign content material and collateral” from day one.”
What makes MV so invaluable?
- Content material at Your Fingertips: Companions persistently inform us that the campaigns inside MV are a “implausible supply of content material.” This implies much less time spent creating from scratch and extra time participating with clients.
- Easy Co-Branding: The flexibility to “co-brand pre-designed content material resembling infographics” takes away the ache of advanced design work, particularly for companions with out devoted in-house artistic groups or massive budgets. That is significantly helpful for multi-channel campaigns requiring numerous collateral like emails, social posts, and scripts.
- Built-in Campaigns, Zero Value Tag: MV empowers even smaller companions with restricted sources to run refined, built-in campaigns. As Amy notes, “In contrast to different unbiased platforms, this comes with no price ticket.” We’ve seen companions make the most of MV’s social capabilities free of charge, avoiding investments in separate scheduling platforms.
In the end, as Comstor said “no matter price range, useful resource, means, MV offers the companions all the pieces they should efficiently generate demand with Cisco.”
Aligning with Strategic Priorities: AI, Digital Resilience, and Future-Proofed Workplaces
In a world more and more formed by digital transformation, our companions should be on the forefront of innovation. Advertising and marketing Velocity supplies the content material and steerage to align with essential strategic priorities that outline the way forward for enterprise. Via Advertising and marketing Velocity, companions can entry tailor-made campaigns and property for:
- AI-Prepared Information Facilities: As Synthetic Intelligence continues to reshape industries, the muse of an AI-ready knowledge heart is paramount. MV supplies the sources to assist companions articulate this significant message and place themselves as leaders on this transformative house.
- Digital Resilience: In an period of escalating cyber threats, making certain digital resilience is non-negotiable. MV equips companions with the messaging and instruments to assist clients construct sturdy, safe infrastructures.
- Future-Proofed Workplaces: The best way we work has essentially modified. MV helps companions in guiding companies towards versatile, safe, and collaborative environments that empower their workforce for years to return.
MV ensures that companions have entry to the newest insights and advertising supplies to capitalize on these very important traits, positioning them for sustained progress.
Accomplice Success: Our Shared North Star
Our shared dedication with Comstor is to empower each Cisco associate to thrive. Advertising and marketing Velocity is a testomony to this dedication to our companions, designed to scale their advertising efforts, align them with strategic progress areas, and in the end, drive their profitability. It’s about making refined demand technology accessible and efficient for all.
We encourage you to discover the total potential of Advertising and marketing Velocity. To see the way it’s making an actual distinction for companions on the bottom, we invite you to look at our very first Accomplice Success Video, that includes Amy Barnett, Accomplice Advertising and marketing Supervisor at Comstor UK. That is the primary in a sequence of 4 video testimonials from Comstor UK, so keep tuned for extra coming quickly!
To remain up-to-date with the newest Cisco associate advertising information and tales, sign-up for our month-to-month publication right this moment!
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
Cisco Companions Fb | @CiscoPartners X/Twitter | Cisco Companions LinkedIn
Share: