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Wednesday, April 9, 2025

Australian Companies Lag in International Digital Transformation Race


A disproportionately giant portion of Australia’s native firms are struggling to maintain up with the tempo of worldwide digital adoption and transformation, in keeping with new information from the native arm of Accenture.

The consulting agency discovered 40% of native firms fall within the backside quartile of firms when ranked by their digital maturity stage in opposition to world rivals in international locations in North America, Europe, and Asia.

Matt Coates, know-how lead at Accenture Australia and New Zealand, advised TechRepublic:

  • Native firms might want to contemplate investing extra of their IT budgets in strategic innovation moderately than merely sustaining current techniques to maintain tempo.
  • Corporations should additionally take a balanced method to managing technical debt, with Accenture advising shoppers to direct 15% of IT budgets to debt remediation.

Digital maturity was ranked primarily based on how superior they’re in adopting a “digital core” — a time period Accenture makes use of to explain the cloud infrastructure, digital platforms, information structure, and safety spine that enable for an organisation to innovate and develop.

Photo of Matt Coates.
Matt Coates, know-how lead, Accenture Australia and New Zealand

Australian firms not as digitally mature as world counterparts

Accenture ranked world firms’ digital maturity in its Reinventing with a Digital Core report. It revealed 40% of fifty Australian organisations surveyed have been positioned within the “world backside” quartile of firms — that means Australia has greater than its justifiable share of companies not assembly this commonplace.

In distinction, Australia’s high firms measured favourably with the remainder of the world: 24% of native organisations have been represented within the world high 25%. An extra 36% have been assessed as both falling within the “world center” on digital maturity or the center two quartiles.

Infographic showing 40% of Australian organisations fall into the digital maturity “global bottom.”
40% of Australian organisations fall into the digital maturity “world backside.” Picture: Accenture

“We’ve been conscious for a while there’s a variety within the digital capabilities throughout organisations in Australia,” Coates mentioned. Whereas he mentioned the highest quarter of Australia’s main organisations are seemingly preserving tempo with world counterparts, “there’s then fairly a pointy drop off” to these on the backside, he famous.

Development and revenue being left on the desk

Australian organisations lagging in digital transformation could also be lacking out on vital enterprise advantages. Accenture’s analysis means that firms with a sophisticated digital core are skilled:

  • 20% increased income progress charges.
  • 30% increased profitability globally.
Graphic displaying what Accenture believes a strong digital core will help organisations innovate and grow.
Accenture believes a robust digital core will assist organisations innovate and develop. Picture: Accenture

When mixed with investments in strategic innovation and a balanced method to technical debt, these efforts can result in a 60% increased income progress charge and 40% increased income, Accenture discovered.

SEE: Australian enterprises coming 4th in 2024 world survey of generative AI use

What elements are holding firms again?

Accenture outlined a number of causes for Australian organisations lagging world rivals in digital adoption.

A ‘short-term’ mindset

Some enterprise leaders nonetheless mistakenly view digital transformation as a value moderately than a progress driver, in keeping with Accenture. “We all know this isn’t the case with the best technique in place, however this short-term mindset does persist, and it leads to insufficient funding in know-how,” Coates mentioned.

Balancing tech debt with innovation spend

Many organisations are struggling to handle tech debt in ways in which enable them to innovate. “Managing technical debt stays a big problem; many organisations fail to stability spending between debt remediation and future progress investments,” Coates defined.

Cultural resistance to digital and alter

Even when CIOs, CTOs, or CFOs throughout Australia are sturdy advocates for digital adoption and maturity, inner cultural resistance can nonetheless maintain them again. Coates mentioned that, to the frustration of senior know-how leaders, there are sometimes difficulties having this embraced throughout native organisations.

Expertise challenges embrace human issue

Accenture’s analysis signifies that whereas many ANZ executives have adopted digital platforms, 61% report that these platforms aren’t being successfully utilised inside their organisations. An extra 41% say that integrating these new applied sciences is an outward wrestle.

Coates attributes some digital adoption points to individuals inside the organisations moderately than know-how itself.

“Available in the market, we see these kinds of issues occurring if efficient change administration and expertise upskilling applications aren’t included within the know-how technique,” he defined.

Hybrid cloud, information governance, and cybersecurity threat are all challenges

Applied sciences that native organisations are struggling to undertake particularly embrace:

Cloud: Accenture sees partial cloud migrations as an issue. “Cloud transformation typically stalls as a result of complexities of hybrid environments and legacy techniques,” Coates mentioned.

SEE: Gartner’s 7 huge predictions for cloud computing

Knowledge: Australian companies are going through challenges guaranteeing information high quality and governance, one thing “crucial for efficient decision-making and [for] adopting new rising applied sciences like Gen AI,” Coates famous.

Cybersecurity: Organisations are having to strengthen safety frameworks and compliance measures to guard in opposition to evolving threats and to make sure regulatory adherence as dangers develop exponentially.

Methods to increase your organisation’s digital core maturity

Coates laid out three suggestions for companies seeking to construct a number one digital core.

Educate stakeholders about the advantages of a robust digital core

Educating stakeholders is a vital a part of the digital transformation battle. Accenture argues for Australian IT leaders to give attention to educating their whole organisations in regards to the significance of a robust digital core. Coates mentioned that is not confined to the “tech division.”

“Expertise is on the core of each enterprise now, and the potential of AI will hold it there,” Coates famous.

“As soon as all leaders perceive how crucial the digital core is to an organization’s capacity to undertake new applied sciences and keep agile and aggressive, they’re extra prone to present the dedication wanted to spend money on a strategic program of labor to ship digital transformation.”

Allocate sufficient IT finances to strategic innovation for the long run

Corporations ought to contemplate investing extra of their IT budgets in strategic innovation moderately than merely sustaining current techniques. Accenture’s world analysis confirmed main quartile firms have been constantly growing IT budgets in strategic innovation by at the least 6% year-over-year.

Nevertheless, Coates mentioned it’s essential to stability this funding in innovation with the necessity to handle technical debt.

“We advise our shoppers that roughly 15% of IT budgets ought to go in direction of debt remediation to take care of evergreen IT capabilities whereas investing in future progress,” he mentioned.

Create a tradition that places digital supremacy first

Lastly, Coates mentioned a cultural shift in direction of steady reinvention is required, with a give attention to:

  • Creating digital abilities.
  • Encouraging innovation.
  • Fostering an surroundings that embraces change.

“By addressing these areas,” he defined, “ANZ organisations can shut the digital hole and higher compete on the worldwide stage.”

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