Not too long ago, a number of reviews have claimed that Apple can be switching up its iPhone launch schedule starting in 2026. Beginning with the iPhone 18 lineup, we’ll have a cut up launch, with the upper finish fashions launching within the fall, and the entry-level fashions launching within the following spring.
Whereas this does really feel like a bizarre determination, it’ll have some noteworthy advantages for all iPhone customers.
Recap
In case you missed it, the cut up iPhone launch rumor basically goes as follows:
- Fall 2026: iPhone 18 Air, 18 Professional/Professional Max, Foldable iPhone
- Spring 2027: iPhone 18, iPhone 18e
As an alternative of launching all the mainline iPhone lineup in September, it’ll be cut up 6 months aside. The iPhone 17 lineup will nonetheless launch in its entirety this September, presumably marking the final regular iPhone launch 12 months. This data comes from analyst Ming-Chi Kuo and Wayne Ma from The Data.
Higher tech
Firstly, Apple setting two separate levels for iPhone launches would require them to step issues up a bit of. By spreading the bottom mannequin iPhone to a separate launch within the spring, it’ll require Apple to make the cellphone extra attention-grabbing, for 2 causes.
For one, the entry degree iPhone has at all times lived in a bizarre place. It’s nonetheless a brand new system, but it isn’t one of the best of one of the best. In fact, it’s cheaper, nevertheless it at all times lived beneath the shadow of the Professional fashions, even in years the place Apple made quite spectacular upgrades to the bottom iPhone.
In accordance with The Data, Apple is making this shift to reinvigorate iPhone gross sales. With the bottom iPhone being its personal separate distinct launch, I believe it’s considerably extra seemingly that we see bigger upgrades with the entry degree iPhone, particularly since Apple gained’t should be taking part in a balancing act towards its personal bulletins.
On high of that, sure provide chain constraints could also be a factor of the previous. If theres a sure part that Apple want to combine in the entire lineup, nevertheless it’s provide constrained, Apple will now have the ability to without having to fret about having much less provide than ideally suited.
That’s the main cause that 120Hz ProMotion shows have been absent from the bottom iPhone for therefore lengthy. LTPO show manufacturing wasn’t in excessive sufficient volumes to position on each iPhone at launch.
All the time time to purchase
On high of higher tech, there’s a second profit: there gained’t be a foul time to purchase iPhones.
Yearly, individuals purchase new iPhones within the late summer season months, like July and August, then get ridiculed by the tech-aware of us of their life that the subsequent iPhone is about to return out.
In the event that they’re shopping for the bottom iPhone, although, as an alternative of shopping for a 10-11 month previous cellphone, it’ll solely be 4-5 months previous, they usually’ll nonetheless be lower than midway into the discharge cycle of that cellphone after they buy it in the summertime time.
A lot of individuals purchase tech to make the most of for the long term, and typically life occurs. Two distinct iPhone launches a 12 months signifies that regardless of if you purchase your new iPhone, it’ll at most be 6 months previous, quite than a 12 months previous.
Cheaper iPhones
Final however not least, this cut up iPhone launch schedule rumor does appear to recommend one factor: the brand new ‘e’ iPhone will develop into an annual launch.
Launched earlier this 12 months, iPhone 16e takes the physique of an iPhone 14 and packs it stuffed with iPhone 16 options, together with USB-C, Apple Intelligence assist, a 48MP digital camera, and extra.
Traditionally, these cheaper iPhones (beforehand iPhone SE) had a 2-4 12 months launch schedule.
With an annual launch schedule, there’ll now be extra iPhones round for these on a price range. Granted, with the iPhone 16e beginning at $599, it actually isn’t hitting the identical price range demographic that the iPhone SE did.
My favourite Apple accent suggestions:
Observe Michael: X/Twitter, Bluesky, Instagram
FTC: We use earnings incomes auto affiliate hyperlinks. Extra.