The value for streaming Ted Lasso season 4 and different hits from Apple TV+ took a substantial leap on Thursday. The U.S. month-to-month price went to $12.99, up from $9.99.
Whereas that’s a 30% enhance, it’s additionally the primary to the streaming service in two years.
Apple TV+ value hike to $12.99
Producing profitable TV collection and movies prices huge bucks. Apple has deep pockets, but it surely nonetheless reportedly loses about $1 billion a 12 months making Apple TV+ content material. That’s a major sum even for the iPhone maker. It’s supposedly tightening the purse strings a bit, and can be charging extra for the service.
Beginning Thursday, new subscribers pay $12.99 a month. The brand new value will present up on present subscribers’ payments in September. That’s for commercial-free viewing of the collection and movies that Apple gives. Not like many rival streaming companies, there’s no cheaper ad-supported possibility.
The final time the price of Apple TV+ went up was in 2023, when it moved to $9.99 monthly. Beforehand, there was a rise in 2022, and the streaming service began in 2019 at $4.99 a month.
Observe that, as of this writing, the price of an Apple One bundle has not elevated. A person account stays at $19.95, and consists of Apple TV+, Apple Music, Apple Arcade, and 50GB of iCloud storage.
Mo’ cash, mo’ content material
Whereas the price of Apple TV+ retains growing, so does its library of authentic content material. And it’s been surprisingly profitable at producing hit collection.
Whereas the comedy Ted Lasso initially introduced the streaming service to the eye of so many viewers, the bizarre office drama Severance has since turn out to be extra well-liked. There are different hits too, like The Studio and Shrinking.
That mentioned, Apple TV+ can’t come near matching what’s accessible on Amazon Prime Video, Netflix or Disney+. So it’s as much as every particular person client to resolve if the service is value the brand new value.