Graphic: Apple/Google/Cult of Mac
Apple will reportedly tackle OpenAI and Perplexity with its personal AI-powered internet search. Identified internally because the World Data Solutions, the characteristic ought to launch by subsequent 12 months.
The corporate will combine it instantly into Siri and will ultimately convey it to Safari and Highlight.
Siri’s Reply engine will search the net for you
Apple’s AI efforts considerably lag its rivals. Nearly a 12 months after launch, Apple Intelligence nonetheless lacks compelling new options. As compared, each Google and OpenAI are quickly enhancing their AI instruments and including spectacular new options.
Alongside a revamped Siri, Bloomberg experiences Apple is engaged on an “reply engine.” Constructed into the brand new Siri, it’s going to search the net to ship related info from throughout the web. Apple primarily desires to copy ChatGPT and Google’s AI Overviews with the “reply engine” in Siri 2.0.
“Apple’s new search expertise will embody an interface that makes use of textual content, pictures, video and native factors of curiosity, based on the individuals. It additionally will provide an AI-powered summarization system designed to make outcomes extra shortly digestible and extra correct than what’s supplied by the present Siri,” says Mark Gurman within the report.
Apple and Google come nearer to powering next-gen Siri
The report additionally reveals that Apple and Google signed an settlement earlier this week to energy next-gen Siri. As beforehand detailed, Google will construct and provide Apple with an AI mannequin for Siri. The corporate will first consider Google’s AI mannequin after which determine whether or not to proceed with it or not. Alongside Google, Apple is testing in-house and Anthropic-supplied fashions.
Lastly, Gurman says Apple is not seeking to purchase Perplexity. A report from June 2025 indicated the corporate is critically contemplating buying the AI startup to supercharge the search expertise. It’s nonetheless open to acquisitions, however for the AI expertise.
The brand new LLM-powered Siri ought to debut in spring 2026, presumably with iOS 26.4.