Photograph: Sonny Dickson/Cult of Mac
Apple reportedly needs to ship 90 million iPhone 16 items in 2024. The corporate hopes Apple Intelligence and different AI options will gas the demand for its new iPhones.
For comparability, Apple shipped about 81 million iPhone 15 items in H2 2023.
Apple Intelligence might assist increase iPhone 16 demand
Apple unveiled its AI options as a part of Apple Intelligence with iOS 18 at WWDC24 in June. The options will likely be obtainable to the general public following iOS 18’s launch this September.
As of now, Apple Intelligence is just coming to the iPhone 15 Professional and Professional Max, with all older iPhones lacking out on it. Nevertheless, all the upcoming iPhone 16 collection will doubtless assist the corporate’s AI suite, together with the non-Professional fashions. Apple hopes it will encourage many older iPhone house owners to improve, boosting demand.
A Bloomberg report claims the corporate has reportedly set a goal to ship 90 million iPhone 16s in H2 2024. That’s 10% larger than the iPhone 15 items it shipped in 2023.
Apple Intelligence will deliver a number of AI-powered options to the iPhone, together with a revamped Siri and Writing Instruments. Different upgrades embrace AI-powered summaries for Precedence Notifications, Picture Playground, and ChatGPT integration.
Some Apple Intelligence options, just like the smarter Siri, received’t arrive at launch, although. They are going to debut later within the yr or within the spring of 2025.
iPhone demand restoration in China may also increase demand
One more reason behind Apple’s optimism is the rise in demand for iPhones in China. Whereas iPhone gross sales closely declined at the start of the yr, they’ve since recovered because of heavy reductions and general market restoration.
Nevertheless, the corporate has not discovered a companion for Apple Intelligence in China. Apple is speaking to native Chinese language firms like Baidu however has but to ink a deal. It would doubtless attempt to finalize a companion earlier than the iPhone 16’s launch in September.