WWDC merchandise on sale on the Apple Park customer heart — picture credit score: Patrick Holland, CNET
Forward of the WWDC keynote, the Apple Retailer in Apple Park has added limited-edition shirts, hoodies, and extra, all with well-known Apple logos from the previous.
This Apple Retailer is within the Apple Park Customer Middle, and it has beforehand been the one retailer to inventory sure gadgets, comparable to a variety of “Ted Lasso” merchandise again in 2023. The shop can also be identified for having WWDC unique merchandise, however for 2025’s occasion it seems to have rather more than ordinary — and all of it options traditional Apple designs.
As noticed by CNET and now being confirmed throughout social media, the shop’s restricted version gadgets see the return of Apple’s well-known six-color brand in numerous varieties.
Essentially the most generally proven gadgets look like black or white hoodies. They’ve the six-color brand plus the lowercase phrase “apple” tucked into the well-known chunk.
That six-color brand with the phrase was designed for Steve Jobs by Rob Janoff in 1977, for a charge of $100,000 (roughly $525,000 at this time). In 1984, for the launch of the Macintosh, design agency Landor Associates eliminated the phrase, leaving simply the six-color brand.
The form of that brand continues to at the present time, however the six colours have been changed by mainly single shades since round 1998.
Additionally obtainable as a restricted version WWDC promotion are numerous sweatshirts that includes the six-color brand — and no less than one spelling out “Apple” in those self same six colours. Ex-Apple CEO John Sculley wears one in every of these on the quilt of his guide, “Odyssey: Pepsi to Apple.”