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If you happen to’re questioning whether or not or to not put money into AI at your organization, right here’s a brand new information level to think about: The more cash an organization invests in AI, the upper the income development per employee. That’s based on a brand new report from PwC, which analyzed near a billion job adverts and monetary reviews to reach at that conclusion.
As an alternative of changing human employees with AI, corporations are discovering methods to make use of AI to make present employees extra productive, PwC concludes in “The Fearless Future: PwC’s 2025 World AI Jobs Barometer,” which it printed earlier this month.
“Industries most ready to make use of AI have 3x larger development in income generated by every worker,” PwC writes within the report. “AI makes folks extra beneficial.”
After all, AI doesn’t make all folks extra beneficial. Sure job titles are extra conducive to getting that AI productiveness bump than others. Of us who’ve abilities which can be in excessive demand, corresponding to immediate engineering, for instance, command a 56% wage premium in comparison with those that don’t.
Wages grew extra for folk with AI abilities, based on PwC (Supply: “The Fearless Future: PwC’s 2025 World AI Jobs Barometer”)
AI gave the largest wage premium to employees within the wholesale and retail commerce enterprise, the place employees with AI abilities commanded a 120% enhance relative to those that didn’t. That was adopted by power at 100%, info and communication at about 95%, and transportation and storage at round 75%. Industries with the bottom premium for AI-skilled employees included development, mining and quarrying, and human well being actions, all of which carried a premium decrease than 20%.
The job of information engineers can also be in line for potential disruption on account of AI. Whereas some corporations may look to agentic AI to take over a number of the duties from information engineers, corresponding to writing SQL and constructing information pipelines, ETL maker Matillion is taking one other strategy.
With its lately launched agentic AI technique, dubbed Maia, Matillion is seeking to increase information engineers utilizing AI. As an alternative of changing information engineers, agentic AI will supercharge them to have the ability to deal with the better workloads that the AI revolution is producing.
The info means that the concept AI might be a internet loser for human jobs and human wages could must be revisited, PwC says. “Opposite to fears about job losses, job numbers–and wages–are rising in nearly each AI-exposed occupation, together with essentially the most extremely automatable jobs,” the consultancy writes within the report.
PwC makes use of three buckets to categorise the potential influence that AI can have on a given job. AI-exposed jobs are jobs the place AI may be straight used, corresponding to monetary analysts and information entry work. Augmentable jobs are jobs the place AI can improve or help human judgement, corresponding to surgeons or judges. Automatable jobs are jobs the place AI can perform some duties, corresponding to programmer or customer support employees.
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“AI amplifies experience,” says Matt Wooden, world and US industrial expertise and innovation officer for PwC US. “It doesn’t substitute your skill to suppose; it makes you a greater thinker. It doesn’t substitute your skill to resolve issues; it makes you a greater downside solver.”
PwC provided 5 items of recommendation for the way enterprise leaders ought to strategy AI. First, corporations ought to transfer past remoted use circumstances and search enterprise-wide AI adoption plans. Secondly, AI must be handled as a method to develop top-line revenues, not simply to spice up effectivity.
Agentic AI must be prioritized because of its functionality to be a “power multiplier,” PwC says. Leaders additionally ought to focus on upskilling their workforces to have the ability to use AI. Lastly, belief is essential for unlocking AI’s energy.
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