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Tuesday, April 22, 2025

AI Community Cisco Buyer Voices – Colt, STC and Swisscom


I sat down with senior leaders from Colt, stc Group, and Swisscom to listen to these progressive service suppliers’ methods for the supply of digital experiences in an AI-powered world. We talked about how they’re simplifying their networks to fulfill rising buyer calls for and the way they’re embracing assurance, automation, and autonomous networking to remodel their operations, make sure the resiliency of their providers, and drive new income streams.

Q: Jason Teller—Yasser, congratulations on the success of the 2024 Esports World Cup. Share with us the method and applied sciences stc applied to make sure a seamless expertise for gamers and viewers.

A: Yasser Alkholaif, Transport Operations Director, stc GroupGiven the size of the Esports World Cup, there was so much on the road. To make sure a seamless expertise for gamers and viewers we would have liked real-time visibility throughout the community so we may proactively deal with points earlier than players even observed.

We arrange a specialised operations middle geared up with superior monitoring instruments built-in with Cisco Supplier Connectivity Assurance (previously Accedian Skylight) and ThousandEyes. We constructed customized dashboards, configured real-time alerts, and established automated ticketing for essential metrics—latency, packet loss, and hyperlink utilization.

This gave us AI-powered problem detection and proactive assurance throughout our infrastructure, worldwide carriers, and cloud supplier networks. Ultimately, we delivered a top-tier gaming expertise for all 2024 Esports World Cup members, with no main disruptions all through the occasion.

Q: Teller—That’s a tremendous achievement, particularly given the massive quantity of stress concerned with world sports activities occasions. Martin, I’m eager to listen to your ideas on the significance of high quality of service for Swisscom. How has it impacted the way in which you handle and function your community?

A: Martin Gysi, System Architect for IP Networks and Community Automation, SwisscomWe’re essential infrastructure for Switzerland. Our community is the muse for the nation’s emergency providers. Tens of hundreds of companies rely on us to have the ability to function successfully and serve their prospects, and our cell and residential prospects anticipate flawless digital experiences.

Beforehand, our infrastructure was extremely advanced, with 4 purpose-built networks for cell, enterprise providers, residential providers, and knowledge facilities—all operated by totally different groups. To simplify our infrastructure, we’re consolidating these 4 networks and groups into one, which is able to drive operational effectivity and resiliency. Phase routing and having a single IP associate—Cisco—play a key function in that.

We now method the community as if it was a bit of software program, and our ambition is to automate the whole lot. For instance, we’ve automated all our check circumstances and now configure the community by Cisco Crosswork Community Automation. We’re additionally adopting community as a service (NaaS), with a clearly outlined set of providers that may be ordered by APIs. We’re in the beginning of an extended journey however we all know it should repay—for us and our prospects.

 

 

Q: Teller—Simplicity, visibility, and management over providers are all essential for resiliency. Bart, you’ve introduced all of it collectively in Colt’s NaaS provide too. Inform us about your NaaS journey so far.

A: Bart Janssens, Principal Packet Architect, Colt—The NaaS innovation journey on our IP community began in 2021. As the most important pan-European aggregator, we would have liked simplicity, capability, and scalability, whereas managing CapEx and OpEx and making certain the facility effectivity of our infrastructure. This led us to Cisco Routed Optical Networking. We had been the primary service supplier to undertake it on lengthy distance core spans.

We then deployed a software-defined networking (SDN) stack to regulate our {hardware} and differentiate our providers, and unified APIs to our OSS/BSS to orchestrate them. After deploying Cisco Crosswork Community Automation and Supplier Connectivity Assurance to gather knowledge throughout our community, we created our personal NaaS enhancements that we name Intent-Primarily based and Sustainable Networking.

We all know that community demand will develop due to AI. Prospects will need extra capability and stringent SLAs for AI-powered chatbot brokers, collaboration instruments, hybrid workloads, on-premises and multicloud, storage administration, and studying fashions.

Our Intent-Primarily based Community provides enterprise prospects unprecedented visibility and management in actual time from anyplace. They’ll see and management an meant path hop-by-hop, by latency, and by its carbon footprint relying on the place routers are positioned and the facility they use. Prospects can resolve what kind of service greatest meets their wants primarily based on what’s essential for his or her enterprise—be it SLAs, price, or sustainability.

 

 

Q: Teller—Automation and assurance capabilities in Colt’s NaaS have remodeled the way you serve your prospects. Yasser, stc has embraced automation too, and is now shifting towards a extra autonomous community. Inform us in regards to the outcomes you search.

A: AlkholaifWe’ve two objectives: lowering operational prices and enhancing buyer expertise. Via AI-driven insights and proactive automation, we glance to reduce guide interventions and streamline service assurance.

This won’t solely scale back overhead but additionally enhance reliability, resulting in fewer disruptions and sooner problem decision. We’re already seeing outcomes from pilot initiatives, pushing us nearer to a self-optimizing and self-healing community that delivers a strong, responsive buyer expertise, whereas maintaining operational prices in examine.

 

 

Q: Teller—TM Discussion board measures the maturity of autonomous networking with ranges from zero (guide operation) to 5 (full autonomy). TM Discussion board estimates 84% of service suppliers are at degree 1 (assisted operations and upkeep) or degree 2 (partial autonomous community), whereas 61% goal to realize degree 3 (conditional autonomous community) or above by 2028. Martin, what’s the one studying you’ll share with different service suppliers?   

A: Gysi—It’s essential have perseverance and a transparent goal. For those who begin with out realizing precisely what your purpose is, who you might be designing a brand new system for, and all of the associated dependencies, you’ll seemingly find yourself with a system that provides complexity slightly than eliminates it. For those who method automation step-by-step, you’re going to get there ultimately.

Actually take into consideration what you wish to obtain from a enterprise and technical perspective. Be sure you clearly perceive your present methods and processes, and the way individuals work—then decide one of the best ways to automate all of it.

Q: Teller—Service suppliers’ networks are essential to connecting AI purposes. With out these networks, there isn’t any AI. Bart, what recommendation would you give to different service suppliers to make sure their networks are prepared for AI? 

A: JanssensThe earlier that service suppliers prepare for AI, the higher. You want the precise constructing blocks to your community and the precise software program stack to orchestrate and refresh your community. You want knowledge and analytics to make it clever and the precise elements for transporting knowledge at scale.

Given the information site visitors development pushed by AI, you’ll want to handle the facility effectivity of your community—due to OpEx and since your prospects have Scope 3 sustainability objectives to fulfill. Steady NaaS innovation stays essential.

Prospects are in every single place, however none of us can join the entire world singlehandedly, so we have to work collectively. The extra we work collectively and expose APIs, the higher positioned we’re to serve our prospects and make cash from AI too.

The tempo of AI innovation is nothing like we’ve seen earlier than. All of us want to start out redesigning our networks now to make sure that we’re not left outdoors of the rising AI ecosystem, however a key a part of it.

 

how AI is shaping the evolution of IP networks.

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