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Wednesday, April 2, 2025

A  examine discovered that X’s algorithm now loves two issues: Republicans and Elon Musk


Elon Musk’s X could have tweaked its algorithm to spice up his account, together with these of different conservative-leaning customers, beginning across the time he introduced his assist of Donald Trump’s presidential marketing campaign. That’s in line with a brand new examine revealed by the Queensland College of Know-how (QUT), which discovered that Musk’s posts specifically have been out of the blue rather more widespread.

The examine’s authors — QUT affiliate professor in digital media Timothy Graham and Monash College communications and media research professor Mark Andrejevic — first checked out Musk’s engagement earlier than and after his July endorsement of Trump. They report that beginning round July thirteenth, Musks’ posts acquired 138 p.c extra views and 238 p.c extra retweets than earlier than that date.

A comparability of Musk’s posts’ views versus these of different accounts, earlier than and after an obvious July change.
Screenshot: QUT examine

Musk’s numbers “outpaced the final engagement traits noticed throughout the platform,” they concluded. (This paper isn’t the primary time it’s been instructed that X adjusted its algorithm to particularly enhance Musk’s account.) The researchers additionally discovered that different Republican-leaning accounts they examined noticed related boosts that began in July, albeit to a lesser diploma.

The examine’s outcomes are much like different just lately reported findings by The Wall Road Journal and The Washington Publish of potential right-wing bias in X’s algorithms. Nevertheless, the researchers say they have been restricted by the “comparatively small quantity of information” that could possibly be collected for the reason that platform reduce off entry to its Tutorial API. They add that though they don’t see indications of lacking knowledge, there’s “no assure that 100% of posts have been collected.”

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