Picture: Cult of Mac
Apple TV+ made up 8% of the U.S. streaming market within the third quarter, down barely from the earlier quarter, based on analysts.
Whereas solely a modest drop, the streaming service had been simply behind a few of its rivals, together with Disney+ and Hulu. It’s now farther again.
Apple TV+ Q3 2024 marketshare slip
It’s simple to overestimate the impression of streaming companies. Cable and broadcast nonetheless make up virtually 50% of U.S. viewership whereas streaming makes up solely 41%, based on Nielsen. Netflix accounts for under 7.9% of complete viewership, for instance.
However Apple TV+ isn’t the tiny sliver of streaming it was. As famous, it made up 8% of the entire in Q3 2024, based on JustWatch. The earlier quarter, it was at 9%. Viewership grew steadily all through 2024 then dropped off beginning in July.
That places the service barely behind Paramount+ (9%) and Hulu (10%), however development by Disney+ (12%) means Apple is now nicely behind that rival.
Nonetheless, Apple’s streaming service has improved considerably in recognition. Apple TV+ had a mere 4% of the U.S. market within the third quarter of 2021, for instance.
Picture: JustWatch
The battle on the prime
However Apple however sits nicely behind the massive boys. Prime Video (22%) and Netflix (21%) dominated the U.S. Q3 2024 streaming market.
“Prime Video managed to maintain its first place rank, with a 1% lead towards Netflix,” famous JustWatch analysts. “In the meantime, Max is managing to remain forward of main rivals Disney+ and Hulu.”
JustWatch says, “We primarily based our report on the 13 million JustWatch customers within the US deciding on their streaming companies, clicking out to streaming gives and marking titles as seen.”