One 12 months after asserting the Cisco 360 Companion Program, it’s unimaginable to see how far we’ve come.
What started as a daring imaginative and prescient to redefine how Cisco companions interact, develop, and win collectively has turn into a actuality — formed by your belief, your suggestions, and your dedication to serving to prospects succeed.
That collective power was on full show at Cisco Companion Summit 2025, which exceeded each expectation. The power was electrical, the conversations had been significant, and the sense of shared function was simple.
Earlier than we glance forward, I need to pause and say thanks.
Our ecosystem — resellers, distributors, service suppliers, advisors, builders, and consultants — represents the complete power of Cisco partnership. Each considered one of you performs a component in delivering buyer outcomes and creating worth that lasts.
Redefining What Partnership Means
After we got down to construct this program, we didn’t simply need to modernize incentives or rename tiers. We needed to redefine what engagement means.
It’s not about transactions — it’s about constructing companies, evolving practices, and delivering significant outcomes.
And what makes this journey actually distinctive is that we’ve executed it collectively.
From Companion Government Exchanges to advisory boards, surveys, and greater than 1,000 accomplice 1-to-1 conferences — your enter has guided each resolution. Each dialogue, every bit of suggestions helped make this program stronger, easier, and extra aligned to the way you do enterprise in a fast-moving, AI-driven market.
Our Subsequent Chapter: Profitability, Predictability, and Development
Eventually 12 months’s summit, we made three guarantees: time, safety, and partnership — and we’ve delivered on every one.
Time: 15 months. 12 months in with 3 extra to go.
Safety: We promised to guard your investments, and we did.
Partnership: The co-design has been unprecedented!
This 12 months, we’re constructing on that basis with three new commitments:
Profitability you possibly can plan for. Predictability you possibly can belief. Development you possibly can rely on.
Profitability stays our shared precedence — and it’s stronger than ever.
With VIP 46, we’ve delivered the richest product rebate cycle in this system’s historical past throughout Campus Refresh, AI, Safety, and Collaboration. And this momentum doesn’t cease right here. The identical profitability logic continues within the Cisco Companion Incentive, launching January 2026, the place 87% of VIP 46 SKUs will earn the identical or extra beneath the brand new mannequin.
This subsequent chapter brings VIP, CSPP, and Lifecycle collectively into one easy, predictable framework that rewards development throughout the complete buyer lifecycle — Land, Undertake, Develop, and Renew — guaranteeing companions can plan confidently and revenue much more because the AI period accelerates. You possibly can discover your potential utilizing the Cisco Companion Incentive Estimator.
We’re additionally unlocking new profitability by means of Premium Companies in collaboration with Cisco CX — giving companions new methods to ship proactive, predictive, and personalised AI-driven assist that strengthens buyer relationships and expands recurring income.
If profitability is what you earn, predictability is how you propose.
Your Companion Worth Indexes at the moment are dwell and monitoring, and every part you’ve achieved since August counts by means of July 2027 — supplying you with full visibility into how your actions in the present day form your rewards tomorrow. You possibly can observe progress and insights within the enhanced Companion Expertise Platform (PXP).
Predictability additionally means having an entire view throughout Cisco’s increasing portfolio. That’s why we’re integrating Splunk into the Cisco 360 Companion Program, making a unified expertise that connects observability, safety, and AI-powered infrastructure beneath one mannequin.
After which there’s development — the pure end result of confidence and functionality.
The Cisco 360 Companion Program rewards companions who spend money on enablement and innovation. It additionally helps you differentiate available in the market with new designations, highlighting your experience and buyer affect.
We’re backing that differentiation with vital advertising and marketing investments — new branding toolkits, marketing campaign property, and demand-generation applications designed that can assist you stand out, attain new prospects, and develop sooner.
Constructed on Belief. Prepared for the AI Period.
AI is reworking every part, and agility is what units nice ecosystems aside. That’s why I’m so pleased with our new subsequent technology of Specializations — Safe Networking and Safe AI Infrastructure — which acknowledge companions who’re main with innovation and delivering measurable outcomes within the AI period.
We additionally launched new bonus alternatives, coming later within the 12 months, throughout the Cisco Companion Incentive — rewarding each Subsequent Gen Specializations and Cross-Promote growth — as a result of your development is our development.
To discover all Companion Summit bulletins, click on right here.
What Comes Subsequent
The Cisco 360 Companion Program has at all times been about one factor — creating an entire, agile ecosystem the place all companions, from resellers to MSPs — distributors to builders, play a significant position in driving innovation and delivering outcomes that matter.
And as we rely all the way down to launch, there’s much more to look ahead to.
We’re increasing this system with new Companion Worth Indexes that acknowledge each side of Cisco’s accomplice neighborhood. Quickly, we’ll introduce a Mass-Scale Infrastructure Worth Index, giving companions the dimensions and architectural alignment to guide in AI-ready outcomes.
We’re additionally including Worth Indexes for Distributors, Advisors, and Builders — highlighting the distinctive contributions of each accomplice sort and reinforcing that each position on this ecosystem counts.
Listed below are three easy methods to maintain your momentum going:
- Use the Cisco Companion Incentive Estimator to discover your earnings potential and join along with your Companion Account Government to discover methods to extend your profitability.
- Log into PXP to trace your progress, enhance your Worth Index, and entry advertising and marketing and enablement instruments.
- Benefit from new advertising and marketing and branding sources to showcase your experience and develop sooner.
The Cisco 360 Companion Program carries your signature. It displays your suggestions, your collaboration, and our shared perception that once we transfer collectively as one agile accomplice ecosystem — energy meets function.
Thanks for serving to us construct one thing extraordinary.
With simply three months to go earlier than the Cisco 360 Companion Program formally launches, the momentum is simple. Each perception, each collaboration, each shared win has introduced us to this second — and the most effective continues to be forward.
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
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