Apple simply launched 4 new iPhones: the iPhone 17, 17 Professional and Professional Max, and iPhone Air. The introduction of iPhone Air makes a purchase order resolution particularly tough this 12 months. However Apple appears to know that, because it’s printed a brand new video to assist buyers resolve on the appropriate mannequin for them.
Can’t resolve on a brand new iPhone mannequin? Apple needs to assist
Following the conclusion of yesterday’s iPhone 17 unveiling, Apple printed a brand new video titled ‘The Can’t Resolve Information.’
The video walks by means of the complete lineup of recent iPhone fashions, and provides Apple’s tackle who every mannequin is for.
Listed here are some key quotes:
iPhone 17 Professional and Professional Max
“It’s the one you’re in search of in order for you probably the most highly effective iPhone, maxed out with probably the most options.”
iPhone Air
“It’s our thinnest iPhone ever at simply 5.6mm, and it’s highly effective past perception.”
iPhone 17
“If you happen to’re in search of an all-around superior telephone that is available in superb colours…”
9to5Mac’s Take
Apparently, the iPhone Air is the one mannequin the place Apple doesn’t supply a transparent, “If you would like X, then Y” argument.
As an alternative, Apple merely pitches the iPhone Air for what it’s: an ultra-thin new mannequin “with the ability of Professional.”
To me, this matches properly with the Air’s id as being the way forward for the iPhone general. Its mixture of thinness and energy represents what I count on we’ll see extra of with iPhone fashions within the years forward, such that it turns into the brand new regular of iPhone design.
There’ll at all times be Professional fashions that provide probably the most potential options and battery life, however when individuals consider the iPhone within the years forward, I think they’ll image one thing very very like the iPhone Air.
Are you having bother deciding which new iPhone to buy? Tell us within the feedback.
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