Apple doesn’t take part in large industry-wide occasions equivalent to CES or E3. Essentially the most helpful firm on this planet holds its personal occasions, thanks very a lot. A number of occasions a yr, Apple invitations the press and {industry} professionals to Apple Park to listen to all about its newest services. Apple calls these ‘occasions,’ and streams them stay on-line to thousands and thousands of watchers.
UPDATE: Apple is predicted to replace the iPad and iPad Air quickly. Our greatest guess is that it’ll achieve this by press launch between March 15 and March 28. If it holds an occasion, that might happen on March 18.
Thus far in 2025 Apple hasn’t held any occasions, nonetheless, it did launch a brand new iPhone by way of press launch on February 19. Learn all concerning the iPhone 16e right here.
In 2024, Apple held three occasions: one on Tuesday, Could 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, the place the options coming within the new working methods iOS 18 and macOS Sequoia have been revealed, and an occasion on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Collection 10 and the brand new AirPods 4. In October 2024 there was no occasion, however Apple did announce new merchandise (iMac, Mac mini and MacBook Professional) by way of press launch.
In 2023 there have been three such occasions: WWDC in June, an iPhone occasion in September, and Apple’s second fall occasion on October 30 (or after midnight on October 31 should you weren’t within the U.S.). Equally, in 2022 Apple held three occasions: a spring occasion on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In different years Apple has held 4 occasions although and it might achieve this in 2025.
Learn on to seek out out what occasions and new Apple product launches the corporate has in retailer for 2025.
When is Apple’s subsequent occasion?
- June 9, WWDC Keynote (estimated)
- Spring occasion on March 18 is feasible, however unlikely
Given Apple’s current desire to launch new merchandise by way of press launch (because it did with the iPhone 16e and the M4 MacBook Professional, Mac mini and iMac) we anticipate that the subsequent occasion gained’t happen till WWDC in June. The WWDC keynote is prone to happen on June 9.
There’s nonetheless a slim likelihood that Apple will maintain an occasion to have a good time the launch of the M4 MacBook Air and new iPad and iPad Air. As a result of Apple is presently working a student-focused deal in Australia the place it’s gifting away Apple Pencils with iPad Air, and AirPods with MacBook Air, it’s doubtless that these new merchandise gained’t launch earlier than March 15. And with Apple’s monetary quarter ending on March 28, a date round March 18 appears almost certainly for an occasion, or new product announcement.
What time will the subsequent Apple occasion begin?
Apple keynotes often begin at 10 am PT, but when Apple doesn’t maintain an occasion and as an alternative simply points a press launch that often occurs round 8 am PT, 11 am ET and 4 pm GMT/BST.
When Apple holds a keynote to announce a brand new product it often begins on the following occasions within the nations the place most of our readers stay:
- U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), midday (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and a pair of pm (AST/ADT)
- U.Ok.: at 6 pm (GMT/BST)
- Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)
- India: at 10.30 pm (IST)
- Australia: Subsequent day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: Subsequent day at 5 am (NZST/NZDT)
Timings could also be barely totally different if Apple holds the occasion in the course of the interval of a few weeks when the clocks have modified within the U.S. however not elsewhere (in 2025 that’s between March 9 and March 30).
Generally Apple holds occasions at totally different occasions, for instance, in October 2023 the occasion was held in late afternoon in San Francisco, which meant it was midnight within the U.Ok.
How lengthy does an Apple occasion final?
Apple keynotes often final between one and two hours and have CEO Tim Cook dinner together with varied different Apple executives. WWDC and the September occasion are usually longer keynotes; the spring and late-fall occasions could be barely shorter.
The September 2024 occasion was 1 hour 38 minutes.
When does Apple often maintain occasions?
Apple holds three or 4 stay or live-streamed occasions all year long. Throughout these occasions, the corporate unveils its newest merchandise and plans throughout a keynote tackle. They’re often held throughout related occasions of the yr:
- March/April: Spring occasion (in 2024 this was held in Could)
- June: WWDC (Worldwide Builders Convention)
- September: Fall occasion (aka iPhone and Apple Watch launch occasion)
- October/November: Late-fall occasion(s)
This occasion calendar is in no way set in stone, although, with the spring and October occasions being much less common. Some years, Apple doesn’t maintain a spring occasion in any respect, as was the case in 2023.
The summer time and September occasions are extra predictable, with software program coming at WWDC in June and iPhones and Apple Watches in September. The October occasion usually sees Apple launch new Macs, however that is one other one which adjustments from yr to yr.
Apple
What Apple occasions will happen in 2025?
Listed below are the occasions we anticipate to see in 2025, and what might launch.
Spring occasion 2025
Listed below are the dates of the previous seven Apple spring occasions, as you may see, it’s not an everyday prevalence, however a Spring occasion is held barely as a rule. In 2025 we aren’t anticipating a spring occasion as a result of Apple has already launched the iPhone 16e.
- 2024: Tuesday Could 7
- 2023: No occasion
- 2022: Tuesday March 8
- 2021: Tuesday April 20
- 2020: No occasion
- 2019: Monday March 25
- 2018: Tuesday March 27
- 2017: No occasion
- 2016: Monday March 21
- 2015: Monday March 9
- 2014: No occasion
- 2013: No occasion
- 2012: Wednesday March 7
As for what may very well be coming, there are rumors that Apple might launch an eleventh gen iPad, a M3 iPad Air and a HomePod with a display. It’s also possible that an M4 MacBook Air may additionally arrive within the spring so we might see this launch at a spring occasion maybe round March 18.
For extra details about Apple’s spring occasions learn: Apple Spring occasion: Date, time, product launch rumors.
WWDC keynote 2025
WWDC 2024 passed off from June 10-14 with the Apple’s keynote kicking the convention off at 10am on June 10, 2024. Anticipate related timings for 2025.
Apple makes use of WWDC every year to unveil particulars of the most recent variations of its working methods, so in 2025 we’ll get a preview of iOS 19, iPadOS 19, macOS 16, watchOS 12, and tvOS 19, and an replace to Apple’s realityOS.
Apple generally proclaims new {hardware} at WWDC, often the excessive finish fashions focused at energy customers, so we might see new Macs.
In reality, we should be ready for the next:
Following the keynote on the Monday, developer occasions and classes will run all through the week.
Dates for WWDC:
- WWDC 2024: June 10-14
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
We’re sure to get a preview of the brand new software program, however what about {hardware}? Any of the Macs that don’t launch in October 2024 are prone to have been introduced by June 2024, but when not, that is the place we’ll see them.
You’ll be able to learn extra about WWDC date, occasions and the whole lot you could know in a separate article.
September iPhone occasion 2025
Apple at all times holds an occasion in September, and virtually at all times makes use of this to announce a brand new iPhone and Apple Watch. (The one exception in current reminiscence was in 2020, on account of Covid-related manufacturing points. That yr the iPhone was introduced in October, however there was nonetheless a September occasion.)
In 2025 we anticipate that Apple will unveil the iPhone 17, Apple Watch 11, a brand new Apple Watch Extremely and Apple Watch SE. We may additionally see the M5 arrive within the iPad Professional.
Listed below are the previous few Apple September occasion dates:
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Tuesday, September 13
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
For extra details about Apple’s September occasions learn: Apple’s September iPhone occasion: Date, time, and what’s going to launch.
October occasion 2025
There was no October occasion in 2024, with Apple making product bulletins by way of press launch. Regardless of the shortage of occasion in 2024 although, Apple has a president of updating sure Macs within the October timeframe, so this can be once we see new Macs working M5 chips.
Previously, Apple has held a second fall occasion on the next dates:
- 2024: No occasion
- 2023: Monday, October 30
- 2022: No occasion
- 2021: Monday, October 18
- 2020: Tuesday, October 13 and Tuesday, November 10
- 2019: No occasion
- 2018: Tuesday, October 30
- 2017: No occasion
- 2016: Thursday, October 27
- 2015: No occasion
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
Apple could replace sure Macs to M5 chips at this occasion, together with the M5 MacBook Professional.
For extra details about Apple’s October occasions learn: Apple’s October Occasion: Date, time and what’s going to launch.